Head of Marketing - US Market

Head of Marketing — US Market

Company: Crystalia Glass
Contract: B2B
Format: Remote
Market: US
Working hours: 8:30 AM–5:00 PM New York time, with at least 6 hours of daily overlap
Media budget: $200K+/month

Crystalia Glass is a US manufacturer and installer of premium architectural glass systems for residential and commercial interiors , including glass partitions, sliding glass walls, and steel- and aluminum-framed systems.

We are looking for a Head of Marketing to own and develop our US marketing function across brand, growth, performance, analytics, and team leadership.
Core Requirements

-
7+ years of marketing experience , including 3+ years leading a full marketing function with ownership of strategy, budget, team, and results.

- Direct experience owning marketing for the US market , with responsibility for customer acquisition, demand generation, and brand growth.

- Experience marketing the same product or brand to both B2B and B2C audiences simultaneously — with distinct positioning, customer journeys, acquisition strategies, and funnels for each audience.

- Experience in a relevant or closely related industry — ideally construction, building materials, architecture and interior products, custom furniture, home improvement, premium home products , or another comparable high-consideration category.

- Experience managing significant paid media budgets — ideally $1.5M+ annually — with the ability to discuss actual spend, channel allocation, and resulting business performance.

- Strong full-funnel analytics experience, including attribution, CAC, ROMI, conversion rates, channel economics, and analysis through to closed revenue.

- Strong experience with CRM systems , including pipeline structure, workflows, lead qualification, reporting, and funnel analysis. We currently use HubSpot, but experience with other advanced CRM platforms is absolutely fine.

- Experience leading distributed marketing teams of 8+ people , including specialists, contractors, and agencies.

- Proven marketing and growth results supported by specific numbers and business outcomes .

-
English C1+ , with strong written English for US-facing communication, messaging, and creative review.

What You'll Own
Brand & Market Position

- Define and strengthen Crystalia's positioning in the US premium market

- Build consistent messaging and brand standards across channels and customer touchpoints

- Develop a visual production pipeline for completed projects — photography, video, and portfolio content

- Build PR and media presence in architecture, interior design, construction, and relevant lifestyle publications

- Develop partnerships with architects, interior designers, contractors, and other trade professionals

Growth & Performance

- Own marketing-sourced growth across both B2B and B2C

- Manage and allocate a $200K+ monthly media budget

- Lead strategy across paid search, paid social, SEO, content, CRM, and other acquisition channels

- Make channel and budget decisions based on closed revenue and unit economics , not lead volume alone

- Improve qualified demand, conversion, CAC, ROMI, and overall marketing efficiency

Analytics & Funnel

- Build visibility from first touch through closed revenue

- Develop attribution and channel-level unit economics

- Track and use CAC, ROMI, conversion rates, close rates, average deal value, and sales-cycle length

- Analyze lost opportunities, objections, CRM data, and customer conversations to improve positioning and campaigns

- Build concise executive reporting focused on metrics that drive decisions

Sales Partnership

You will work with Sales leadership as a peer partner , not as the manager of the Sales organization.
Together, Marketing and Sales will:

- Define and review lead qualification criteria

- Analyze lead quality, conversion, and revenue by source

- Review funnel performance and lost-deal reasons

- Improve the handoff and customer journey between Marketing and