Content (Product) Marketing Manager

Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun. We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness. At Perforce, you’ll work with and learn from some of the best and brightest in business. Before you know it, you’ll be in the middle of a rewarding career at a company headed in one direction: upward.

With a global footprint spanning more than 80 countries and including over 75% of the Fortune 100, Perforce Software , Inc. is trusted by the world’s leading brands to deliver solutions for the toughest challenges. The best run DevOps teams in the world choose Perforce. 

Position Summary

Perforce is seeking a strategic and results-oriented Content (product) Marketing Manager to drive software products content strategy, thought leadership, and product storytelling for the Digital Creation product portfolio (which includes Perforce P4 and Perforce IPLM).

This role will report to the Sr. Director of Product Marketing and is responsible for creating and executing a comprehensive content strategy that drives awareness, improves engagement, and generates pipeline growth, among technical and business audiences. The ideal candidate is a masterful coordinator that combines exceptional storytelling skills with a data-driven approach to content performance.

As an individual contributor, you will collaborate closely with product marketing, product management, and subject matter experts to translate complex technical concepts into clear and compelling content that resonates with developers, technical artists, engineering leaders, and enterprise decision makers.

About the Team

The Digital Creation marketing team is focused on helping innovative organizations build, manage, and scale the world's most sophisticated digital creation pipelines. Our team partners across marketing, product, sales, and customer-facing organizations to communicate the value of P4 and related solutions to customers across game development, media and entertainment, automotive, simulation, and other technology-driven industries.

We are passionate about helping technical teams of all sizes work more efficiently while enabling organizations to manage complex assets, workflows, and development environments at scale.

Responsibilities

Content Strategy & Planning:

- Develop and execute a comprehensive content marketing strategy aligned to business objectives, product launches, customer journeys, and revenue goals.

- Utilize SEO and AEO best practices to ensure brands are prominent in organic search and LLM results for our target audiences.

- Build and manage editorial calendars that efficiently support brand awareness, thought leadership, and pipeline generation initiatives.

- Identify content gaps, audience needs, and market opportunities through customer insights, competitive research, and performance analytics.

- Partner with marketing leadership to support messaging frameworks, campaign themes, and integrated go-to-market initiatives.

Performance & Optimization:

- Measure, analyze, and report on content performance using established marketing metrics. This role will provide a data-centric mindset to content requests, efficiently refresh and repurpose top performing content into new formats and distributing across the customer journey.

- Optimize content strategies based on audience behavior, engagement, pipeline contribution, and revenue impact.

- Conduct ongoing content audits and recommend process improvements to increase content effectiveness and operational efficiency.

Content Creation & Storytelling:

Collaborate with product marketing and subject matter experts to create high-quality content including:

- Blogs

- Technical thought leadership articles

- Case studies

- Customer stories

- Solution briefs

- Landing page copy

- E-books and White papers

Reports:

- Tra