Cold Email Specialist
🚀 Cold Email Specialist (Deliverability + Client Success + Campaign Operations)
Full-Time Remote | Flexible Hours with U.S. Client Overlap
💼 About the Role
We’re hiring a highly execution-focused Cold Email Specialist to own client campaign performance, deliverability, retention, and operational execution inside a fast-growing startup environment.
This is not a passive account management role.
You will be directly responsible for:
- cold email campaign performance,
- inbox placement,
- deliverability troubleshooting,
- campaign optimization,
- client communication,
- and retention.
You’ll work closely with:
- the founder,
- outreach team,
- developers,
- and operations
to ensure campaigns perform, clients stay happy, and delivery standards scale with the business.
If you understand cold email beyond basic outreach — including:
- infrastructure,
- warm-up,
- deliverability,
- copy performance,
- inbox health,
- and campaign optimization —
this role is a strong fit.
🔥 What You’ll Own
Client Campaign Ownership
- Act as the primary point of contact for 20–30 active clients
- Lead client check-ins and performance conversations
- Manage client expectations and campaign updates
- Build strong long-term client relationships
- Proactively identify risks and prevent churn before issues escalate
Cold Email Campaign Performance
- Diagnose and optimize underperforming campaigns
- Troubleshoot:
- deliverability issues
- inbox placement problems
- domain health
- spam issues
- list quality concerns
- low reply rates
- Review and optimize:
- subject lines
- messaging
- sequencing
- personalization
- Quality-check campaigns before launch
- Continuously improve campaign performance and outcomes
Deliverability & Infrastructure
- Manage and optimize:
- warm-up systems
- inbox reputation
- sending domains
- DNS setup
- SPF / DKIM / DMARC
- Understand how inbox placement impacts results
- Troubleshoot technical campaign issues independently when possible
- Collaborate with technical teams on infrastructure and automation improvements
Copywriting & Messaging Optimization
- Personally write and refine cold email copy
- Improve:
- open rates
- reply rates
- positive response rates
- Test and iterate messaging based on campaign data
- Balance personalization with scalability
Processes, SOPs & Scaling Operations
- Build and improve delivery documentation and playbooks
- Maintain organized workflows and campaign tracking
- Track:
- SLAs
- client health
- campaign metrics
- operational performance
- Help create scalable systems as the company grows
Cross-Functional Collaboration
- Work closely with:
- developers
- infrastructure teams
- outreach specialists
- leadership
- Coordinate campaign execution and troubleshooting
- Report directly to the founder on:
- campaign performance
- client risks
- retention concerns
- operational improvements
✅ Required Experience & Skills
- Experience inside:
- cold email agencies
- lead generation companies
- outbound sales environments
- startup operations
- Strong hands-on expertise in:
- cold email strategy
- deliverability
- inbox placement
- warm-up systems
- outbound infrastructure
- Strong copywriting ability for outbound campaigns
- Experience troubleshooting:
- spam issues
- domain reputation
- low-performing campaigns
- Technical understanding of:
- APIs
- automations
- workflows
- outbound systems
- Daily practical use of:
- AI tools
- ChatGPT
- Claude
- automation workflows
- Strong communication and client management skills
- Comfortable operating independently in fast-moving environments
⭐ Nice-to-Have Experience
- Experience with:
- Instantly
- Smartlead
- Clay
- Apollo
- Lemlist
- Outreach
- HubSpot
- Familiarity with:
- Zapier
- Make
- webhooks
- automation systems
- Experience scaling outbound systems for startups or agencies
- Background in SaaS or le