Campaign Operations Manager - Temporary with Potential for Full-Time

About Plum

Plum AI is an AI-powered technology company helping lenders identify opportunities, re-engage relationships, and create new pipeline through highly personalized outreach. Built by lenders for lenders, Plum combines AI, data, automation, and managed campaign execution to help financial institutions turn their existing data and new market opportunities into meaningful conversations.

Our campaigns are not traditional mass email marketing. Plum uses AI and prospect-level data to create personalized, one-to-one outreach while leveraging specialized sending infrastructure and campaign technology to protect customer domains and maximize deliverability.
The Opportunity

Plum is seeking an experienced Campaign Operations Manager to join our team in a temporary role with the potential to transition into a full-time position .

We need someone who can step in quickly and take hands-on ownership of campaign execution. This is not primarily a strategy or content-marketing position. You will be actively working inside Instantly and SmartReach , setting up campaigns, managing sending accounts, loading and validating contact data, monitoring deliverability, troubleshooting issues, and ensuring campaigns launch and run successfully.

Because this role is designed to provide immediate operational support, prior hands-on experience with both Instantly and SmartReach is required. We are looking for someone who understands outbound campaign operations and can become productive quickly with minimal platform training.

For the right person, this temporary assignment has the potential to develop into a permanent role as Plum continues to scale its campaign operations.
What You'll Own
Campaign Setup & Execution

- Build, configure, launch, and manage customer campaigns in Instantly and SmartReach .

- Manage multiple customer campaigns, sending accounts, inboxes, and sequences simultaneously.

- Upload, map, validate, and QA prospect lists before campaigns go live.

- Configure sending schedules, daily limits, inbox rotation, reply routing, sequences, and campaign settings.

- Manage campaigns targeting both existing customer relationships for reactivation and newly sourced prospects.

- Perform thorough pre-launch QA to ensure the correct audience, messaging, sending accounts, exclusions, and settings are in place.

- Maintain campaign calendars and keep launches moving against committed timelines.

Email Infrastructure & Deliverability

- Manage lookalike sending accounts and domains used to protect customers' primary email domains.

- Coordinate and monitor inbox warm-up before campaign launch.

- Manage appropriate sending ramp-up and daily sending volumes.

- Monitor sender reputation, bounce rates, spam signals, unsubscribes, and other deliverability indicators.

- Troubleshoot sending-account connections, reply routing, campaign configuration, and other platform issues.

- Work comfortably with Microsoft 365 and Google Workspace sending environments.

- Identify potential deliverability problems early and take or recommend corrective action.

Contact & Data Management

- Work with Plum's Data Science and Account Management teams to prepare campaign audiences.

- Validate contact files and identify duplicates, missing information, malformed records, or other data-quality issues.

- Properly manage existing contacts, newly sourced prospects, exclusion lists, blacklists, and suppression lists.

- Ensure contacts are assigned to the appropriate loan originator, salesperson, territory, sending account, and campaign.

- Coordinate contact enrichment and data corrections as needed.

- Maintain strong data hygiene throughout campaign execution.

Personalization & Messaging QA

- Translate approved customer messaging into executable campaign sequences.

- QA AI-generated and personalized outreach to ensure messages sound natural and appropriate for the individual recipient.

- Validate personalization fields, variables, and prospect-s