Business Development Operations Specialist (Remote, Canada)

Business Development Operations Specialist
- this role is based for applicants located in Canada

SiteDocs, a GoCanvas company, is a leading provider of digital safety management software, trusted by thousands of teams to modernize and simplify workplace health and safety across construction, engineering, infrastructure, logistics, and beyond. We’re the highest-rated EHS platform on Gartner-owned Capterra, empowering field teams and safety leaders to replace paperwork, boost compliance, and drive real-time visibility where it matters most.

SiteDocs is part of the Nemetschek Group — a publicly traded European software company with a multi-billion-euro market capitalisation. The group brings together more than 15 specialised brands, including GoCanvas , Bluebeam, FirmusAI, Nevaris, AllPlan, VectorWorks, and SpaceWell, serving customers across the full AECO (Architecture, Engineering, Construction & Operations) spectrum. Together, we’re shaping a smarter, safer, and more sustainable built world.

Position overview:
We’re looking for a sharp, resourceful, tech-savvy, and data-driven Business Development Operations Specialist to help power and continuously improve our outbound Business Development (BDR) and Go-to-Market (GTM) engine. This role combines prospecting and lead generation, data enrichment, GTM technology, sales process optimization, and automation to ensure BDRs are equipped with high-quality, enriched, segmented lead data and effective outbound workflows

Your Most Important Initiatives:
- Lead Sourcing & Prospecting: Identify and source high-quality prospects using LinkedIn Sales Navigator, ZoomInfo, Clay, Salesforce, and other relevant GTM tools.

- LinkedIn Sales Navigator: Build and manage targeted prospect lists, apply advanced search filters, identify relevant personas and accounts, monitor buying signals, and support account-based prospecting initiatives.

- Clay.ai Workflow Ownership: Design, build, and maintain Clay tables and workflows for lead sourcing, enrichment, segmentation, data waterfalls, and data validation using sources such as ZoomInfo and other enrichment providers.

- Lead Enrichment & Data Quality: Enrich and validate account and contact data to maximize accuracy, coverage, and usability for BDR outreach.

- Outbound Campaign Support: Build, launch, and optimize automated outbound email sequences and campaigns, including deliverability monitoring, inbox rotation, A/B testing, and performance optimization.

- Sales Process Optimization: Map, evaluate, and continuously improve sales development processes to reduce manual work, minimize handoff friction, and improve speed, consistency, and accuracy across the lead-to-outreach lifecycle.

- Automation & GTM Tooling: Identify, evaluate, and implement new tools, integrations, and automation workflows such as Clay, Instantly, Zapier/Make, Salesforce, and other GTM technologies.

- Prospect Warming: Develop and execute pre-outreach workflows to warm prospects before BDR engagement, including targeted content distribution, automated engagement sequences, and multi-channel touchpoints.

- Salesforce Lead Management: Manage lead inventory within Salesforce, monitor lead volume, quality, age, status, and allocation, and help ensure BDRs receive the right leads at the right time.

- Performance Tracking & Reporting: Use Salesforce, outbound campaign platforms, and other reporting tools to monitor lead source, campaign, and prospecting performance; identify trends and translate insights into actionable process improvements.

- Data Analysis: Analyze prospecting and campaign data to identify opportunities, measure effectiveness, and support data-driven decision-making.

- Efficiency & Scale: Continuously bring forward new ideas for lead sources, automation, workflows, segmentation, and process redesign with a strong bias toward measurable efficiency gains.

- GTM & Product Understanding: Develop a strong understanding of the company’s product, ICP, perso