Autism Parenting Magazine - Performance Marketer (Meta focused)

Manage & optimise campaigns across our magazine, summit and membership products

$3,000 - $4,000 per month | Full-time | Remote (UK, US overlap)

Watch this short video from Mark, our founder —

Autism Parenting Magazine is a publishing company supporting parents of autistic children with practical, expert-backed strategies they can use right away. We publish a monthly magazine, run our biannual Autism Parenting Summits, and operate a video-based membership subscription.

APM thrives in a fast-paced, high-performance environment. Our global, remote-first team spans the UK, USA, Philippines, South Africa, and Eastern Europe and is growing rapidly.

We use EOS to keep alignment and accountability, meet weekly, and use Hubstaff for time tracking.

We spend around $1 million a year on paid advertising, predominantly on Meta, with Google, Pinterest and Bing alongside it. That spend is the growth engine of the business, and right now our founder is running it himself. We need someone to take the execution off his hands.

This is a hands-on execution role, not a leadership one. You will not manage a team and you will not be asked to invent our marketing strategy from scratch.

Mark has been doing performance marketing for over 16 years and has a growth playbook that works in this niche, built around the Customer Value Journey, where we earn awareness and trust before we ask for the sale. Your job is to take that strategy and run it brilliantly, at pace, with real accountability for the numbers. Over time, as you learn the niche, you'll take increasing ownership and there's a genuine path to growing into the strategist seat. But that's earned over 12 months, not granted on day one.
What you'll be doing

📈 Paid Media & Growth: Meta will be your primary channel, so you should already be strong at building, managing and optimising campaigns at scale. You’ll also help expand into Google Search, Performance Max and Demand Gen, with future testing across channels such as TikTok and AppLovin.

📊 Analytics & Attribution:Use Meta Ads Manager, GA4 and Hyros to understand campaign and funnel performance. Compare data across platforms, spot tracking or attribution issues, and make decisions based on the best available evidence rather than blindly trusting one source.

✍️ Copywriting & Email Marketing: Write Meta ads, headlines, hooks, UGC scripts, landing-page copy and marketing emails. This may include promotional emails, nurture sequences, launch emails and follow-up campaigns.

🎨 Creative Production: Personally create and finalise static and video ads, including variations, UGC scripts and briefs, footage selection, editing, captions and overlays. Use tools such as Canva, ChatGPT, CapCut and other AI/creative tools to move quickly from concept to launch-ready creative.

🎯 Landing Pages & Funnels: Help improve lead-generation and sales pages, with a focus on message match and conversion rate optimisation.

🌐 SEO, Organic Social, Affiliate, & Offline Growth: Improve lead generation and subscription sales through development of our SEO, organic social, affiliate, and offline marketing efforts.

This is a full-time role, UK-based, with some overlap with US hours when needed for commercial or supplier meetings.

Requirements

✅ 3–5 years of hands-on paid advertising experience

✅ Strong practical Meta Ads experience — this is the non-negotiable one

✅ Experience managing meaningful monthly budgets (we'd love to see $50k+/month, but we care more about how you thought about the money than the size of it)

✅ Solid grasp of CAC, ROAS, CTR, CPC, LTV and conversion rate, and comfort being measured on them

✅ Comfortable in Meta Ads Manager and GA4, and able to spot patterns and when tracking or attribution data looks wrong and investigate

✅ Experience with Hyros or another attribution platform is highly desirable

✅ Strong written English and comfort writing direct-response advertising and email copy

✅ Good creative instincts and real cur