Head of Marketing

👋 Welcome to Hi Rasmus !
At Hi Rasmus , people are at the heart of everything we do. Whether you're just joining us or have been part of our journey, we’re excited to have you on board!
We’re on a mission to make evidence-based autism care accessible to families everywhere. 🌍 Families shouldn’t have to uproot their lives to access support—that’s why we break down barriers while keeping the human touch at the center of our work. Our goal? To positively impact the lives of 1 million children with autism.
Rooted in a culture that values trust, collaboration, and balance, we foster a workplace where everyone feels valued and empowered.
🎯 Our Core Values

- Innovation 🧠 – We embrace creativity and seek better solutions.

- Integrity ⚖️ – Honesty and trust guide everything we do.

- Collaboration 🤝 – Together, we achieve more.

- Growth 🌱 – We’re committed to personal and professional development.

- Empathy ❤️ – We prioritize understanding and human connection.

🚀 What It’s Like to Work Here
At Hi Rasmus , we trust our team to do great work, their way. Flexibility, autonomy, and balance are key—we know that when life and work fit together, everyone thrives. 🏡✨
- Flat structure, open doors – Every voice matters. Collaboration and shared decision-making drive us forward.

- Balance is a priority – Recharge, make time for what matters, and do your best work in a way that works for you.

- Real impact, real growth – Be part of a team making a difference for families worldwide, while growing your skills along the way.

Join us in shaping a future where exceptional autism care is within reach for all. 💡💙
📢 About the Role
The Head of Marketing will have end-to-end accountability for the marketing function at Hi Rasmus and serve as a close partner to the Chief Commercial Officer, CEO, Product, Clinical, Customer Success, and Sales teams.

This is a role for a leader who is equally comfortable developing the company narrative, reviewing a campaign creative, building an enterprise ABM strategy, shaping a product launch, working with PR, and sitting with Sales to understand why a deal is being won or lost.
You will be responsible for building a marketing organization that combines exceptional storytelling with measurable commercial impact.

We are looking for someone who understands that brand and growth are not separate disciplines. The strongest marketing makes people understand why a company matters and gives the right buyers a reason to act.

📍 Location: Fully remote - US
💼 Department: Marketing

🤝 Reports to: Chief Commercial Officer & Advocate for 1 Million Kids
⏳ Job Type: Full-time; Exempt
💰 Compensation: Range of $160,000 to $175,000 annually
🕜 Working Hours: Flexible within North American time zones

📌 What You’ll Own

Brand, Storytelling & Market Positioning

- Own and evolve the Hi Rasmus brand, narrative, positioning, and voice.

- Translate our mission, product differentiation, customer impact, and clinical vision into compelling stories for the market.

- Ensure consistency and quality across every external touchpoint, including website, campaigns, events, press, social, sales materials, video, and executive communications.

- Build a clear market narrative around why Hi Rasmus is different and where the autism care technology landscape is headed.

- Maintain an exceptionally high bar for creative quality, messaging, and brand execution.

Growth, Demand Generation & Pipeline

- Build a marketing strategy directly connected to company growth and revenue goals.

- Partner closely with Sales and RevOps to develop measurable pipeline-generation programs.

- Build and scale enterprise-focused account-based marketing strategies.

- Develop integrated campaigns across paid, organic, content, events, partnerships, outbound, and community.

- Establish clear attribution, funnel metrics, and reporting that connect marketing investment to commercial outcomes.

- Continuously evaluate which channels deserve additio