ABM and Outbound Marketing Specialist (WFH) | ZR_1321_JOB
This is a remote position.
ABM and Outbound Marketing Specialist (Remote)
About PeoplePartners
- At PeoplePartners , great work starts with great people—and we’ve built a workplace where both can thrive.
- As a Great Place to Work certified company , we’re proud of a people-first culture where you’re trusted to contribute, encouraged to grow, and given opportunities to make a genuine impact. You’ll work with global teams and businesses, build skills that travel with you, and develop your career in an environment that values initiative, curiosity, and fresh thinking.
- If you’re looking for global exposure, meaningful work, and room to grow without leaving home , there’s a place for you here.
Role Overview
- Great outbound isn’t about turning up the volume. It’s about turning up the relevance.
- As our ABM and Outbound Marketing Specialist , you’ll own targeted B2B outbound and Account-Based Marketing (ABM) campaigns designed to find the right accounts, reach the right decision-makers, and turn meaningful digital conversations into real Sales opportunities.
- You’ll take agreed ICPs, industries, markets, personas, and named accounts and turn them into focused outbound strategies across email and LinkedIn . From account research and segmentation to messaging, sequences, automation, testing, and optimisation, you’ll have the autonomy to determine what works—and improve what doesn’t.
- This is a hands-on role for someone who wants to own outcomes, not just activity . You’ll use campaign data, buyer responses, and Sales feedback to make informed decisions and continuously improve outbound performance.
- And no, this isn’t a cold-calling role. Phone and SMS outreach sit with Sales. Your focus is digital outbound.
Key Responsibilities:
- Develop and execute B2B outbound and ABM strategies based on agreed ICPs, industries, markets, personas, and named accounts.
- Research, segment, and prioritise high-fit target accounts and decision-makers.
- Manage email outreach and LinkedIn social selling campaigns.
- Personalise outreach using relevant prospect and account research.
- Qualify and nurture digital conversations toward appointments and qualified Sales handoffs.
- Build and optimise outbound sequences, workflows, automations, and campaign plays.
- Use AI for prospect research, personalisation, campaign development, and analysis.
- Analyse campaign performance and conduct evidence-based experiments.
- Test and optimise messaging, audiences, sequences, and outbound approaches.
- Use prospect objections, buying signals, campaign data, and Sales feedback to improve campaigns.
- Maintain accurate prospect, engagement, booking, handoff, and campaign records.
- Manage lead lifecycle activity and maintain CRM hygiene.
- Monitor email deliverability fundamentals and sender health.
- Collaborate with Sales to improve lead quality, handoffs, and downstream outcomes.
- Track meaningful outbound performance, appointments, qualified handoffs, and pipeline activity.
Requirements
Required Qualifications:
-
5+ years of relevant experience , including hands-on experience owning B2B outbound and ABM campaigns.
- Demonstrated experience building or executing ABM and outbound campaigns with measurable results.
- Experience progressing B2B prospects through email and LinkedIn outreach.
- Strong B2B writing and prospect personalisation skills.
- Experience researching, segmenting, and prioritising target accounts and decision-makers.
- Experience building and optimising outbound sequences, workflows, or automations.
- Experience using prospecting or sales-engagement platforms for outbound campaigns.
- Experience analysing campaign performance and adjusting underperforming campaigns based on data.
- Experience managing lead lifecycles, CRM hygiene, and Sales handoffs.
- Working knowledge of email deliverability fundamentals.
- Ability to use campaign data, buyer responses, and Sales feedback to make pros