Web Marketing Specialist

Are you a web marketer who enjoys improving digital experiences, building efficient systems, and turning complex products into clear, high-performing web journeys? Join Chainstack and help make our website a stronger growth engine for Web3 infrastructure. About us Chainstack powers global blockchain applications across fintech, DeFi, wallets, custodians, analytics, and everything in between. Teams cut time-to-market, cost, and risk with one platform for nodes in the cloud, offered through preferred service providers, or self-hosted. Standardized node management puts reliability on autopilot and keeps performance predictable, giving operators control and transparency while developers get a consistent way to build and scale. About the role We are looking for a Web Marketing Specialist to own the performance, structure, and continuous improvement of and related company web projects. This role goes beyond maintaining pages. You will help turn the website into a growth engine by working closely with SEO and answer engine optimization (AEO), content, product marketing, and design to drive traffic, conversions, and pipeline. Responsibilities - Own and improve Chainstack ’s marketing website and conversion-focused web surfaces across product, campaign, partner, search engine optimization (SEO), and AEO initiatives. - Produce and repurpose technical marketing content across the blog, social media, Medium, newsletters, ads, and community channels. - Create AI-augmented workflows that reduce manual marketing work in content production, web publishing, campaign setup, reporting, and customer research. - Analyze on-site user behavior with tools such as Google Analytics 4 (GA4), PostHog, and heatmaps to identify conversion bottlenecks and drive conversion rate optimization (CRO) experiments. - Coordinate with content, design, and product marketing to ensure new content and features are published and structured correctly. - Manage internal linking, redirects, and information architecture as the site scales. Requirements - 3+ years of experience in web marketing, web development, growth marketing, technical marketing, or a related role. - Hands-on experience with WordPress, PHP, HTML, CSS, JavaScript, and modern web publishing workflows. - Strong AI-native workflow with daily use of large language models (LLMs), coding agents, research agents, and automation tools. - Ability to write, edit, and package technical content for developer or infrastructure audiences. - Good understanding of SEO, AEO, analytics, conversion tracking, campaign performance, and marketing funnels. - Comfort with paid and organic channels, including Google Ads, LinkedIn, X, Medium, newsletters, and community distribution. - Ability to understand technical Web3 infrastructure topics such as remote procedure calls (RPCs), nodes, APIs, wallets, indexing, validators, staking, and self-hosted infrastructure. - Strong English communication, sharp judgment, high ownership, and a strong bias toward shipping measurable work. Nice to have - Experience marketing developer tools, Web3 infrastructure, cloud infrastructure, APIs, or software-as-a-service (SaaS) platforms. - Experience planning and running CRO experiments across landing pages, campaign pages, and product-led web journeys. - Experience building AI agents, scripts, internal tools, or programmatic marketing workflows. - Familiarity with GitHub, HubSpot, Metabase, Notion, YouTrack, Google Search Console, Ahrefs, Semrush, or similar tools. - Basic design judgment and experience working in Figma or a similar design tool. What we offer - Competitive salary in USD - Fair, transparent compensation based on experience and impact. - Stock options - Share in Chainstack 's growth and long-term success. - AI-first environment - Use AI to reduce repetitive work and focus on judgment and shipping. - Cutting-edge tech stack - Work with modern infrastructure and stay close to Web3 innovation. - Flat