Marketing Specialist
About the Role
The Marketing Specialist is a hands-on role responsible for executing demand generation programs that drive inbound leads, engagement, and pipeline growth for Staritas . This individual will build, launch, measure, and optimize multi-channel campaigns across email, web, digital advertising, social media, webinars, and other channels.
The role combines demand generation with strong marketing operations capabilities, including CRM/marketing automation, campaign reporting, lead nurturing, website management, SEO, and conversion optimization. The ideal candidate is a data-driven marketer who can translate campaign performance into actionable insights and continuously improve programs to increase qualified demand and support Sales.
Essential Functions
Demand Generation & Campaign Execution
- Develop and execute multi-channel demand generation campaigns designed to generate, nurture, and convert qualified leads across email, web, social, digital advertising, webinars, and other channels.
- Build, test, and optimize campaigns within CRM/marketing automation platforms, including emails, forms, landing pages, segmentation, workflows, lead nurturing, and calls to action.
- Identify opportunities to improve campaign conversion, engagement, lead generation, and funnel progression through ongoing testing and optimization.
- Support inbound demand generation through SEO, paid digital programs, website conversion strategies, content promotion, and other acquisition channels.
- Partner closely with Sales to support lead management, routing, campaign follow-up, marketing-to-sales handoffs, and progression of marketing-generated leads.
- Monitor email performance, deliverability, database health, and campaign engagement to continuously improve demand generation performance.
Reporting & Analytics
- Develop and maintain CRM reports and dashboards to track marketing performance, lead generation, funnel progression, and pipeline contribution.
- Produce recurring performance reporting and translate results into actionable insights and recommendations.
- Ensure campaigns are appropriately structured and tracked to support accurate measurement and attribution.
Website & Content Management System
- Manage and optimize the Staritas website, including webpages, content, landing pages, forms, Search Engine Optimization (SEO), and Answer Engine Optimization (AEO).
- Perform HTML and CSS updates, troubleshoot routine website issues, and monitor website performance and conversions.
Marketing Content & Operations
- Support the development, publishing, and quality assurance of marketing content and campaign materials.
- Maintain marketing data, tracking, and processes while identifying opportunities to improve and automate marketing workflows.
Additional Responsibilities
- Other duties, as assigned
Accountability Metrics
- Generate and contribute to established goals for inbound leads, MQLs, conversions, and marketing-influenced pipeline.
- Meet established deadlines for Marketing campaign deliverables with attention to detail.
- Contribute to planning and execution of website and campaign initiatives.
- Provide guidance and support for multi-channel engagement methods.
- Deliver metrics and campaign results monthly in a concise format.
Experience
- 3+ years of B2B marketing or demand generation experience.
- Experience with CRM marketing automation, campaign execution, and reporting.
- Experience managing Content Management System, with working knowledge of HTML/CSS, SEO, and Google Analytics.
- Strong analytical, technical, and editorial skills.
Education
- BachelorsDegree in Marketing or Equivalent Experience Required
Technology Skills
- Marketing automation platform (example: Salesforce, Dynamics CE)
- Content Management System(WordPress, preferred)
- HTML and CSS
- Marketing reporting and dashboard tools
- Google Analytics
- Google Search Console
- Microsoft Office 365
- Experience wit