Marketing Specialist

Our Company

Explore how you can contribute at AmeriLife .

For over 50 years, AmeriLife has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement.

Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry.
Job Summary
This position is responsible for managing projects to ensure efficient and effective project management and development of marketing materials that help to support business objectives. Responsible for serving as designated marketing partner to assigned Crump business units and developing/owning annual marketing plans and strategies and creating associated marketing materials. Performs administrative-type duties as required. Job Description
ESSENTIAL DUTIES AND RESPONSIBILITIES

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

- Serves as marketing partner for assigned business units and maintains regular meeting schedule with key business unit leaders.

- Develops marketing plan working with business unit leaders and marketing management.

- Handles the development of marketing deliverables to support marketing plan such as broadcast emails, brochures, one-pagers, advertising, contests & incentives, internal communications, web site content, social media postings, trade show exhibits, and audio/visual presentations.

- Proofreads and edits copy prior to submission for final approval.

- Follows stated marketing and compliance review process to gather approvals for marketing deliverables to ensure they meet legal, regulatory and company branding requirements.

- May assist in the design and execution of custom surveys to assess campaign effectiveness

- Perform routine administrative functions for department, such as list management, inbox management and maintenance, internal project management/project sharing, recurring external emails.

QUALIFICATIONS

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

- Effective interpersonal and written communication skills

- Ability to provide excellent customer service to both internal and external customers

- Effective time management skills

- Ability to prioritize and accomplish multiple tasks simultaneously

- Capable of working independently as well as in a team environment

- Ability to work in a self-directed fashion

- Experience with PCs in a Windows environment

- Demonstrated proficiency in basic computer applications such as Microsoft Office software products

- Ability to analyze problems and develop solutions

- Ability to communicate with individuals at all levels of the organization

- Bachelor's degree in marketing or communications or equivalent education, training and work-related experience

- Two years of experience in a Marketing role

- Proven project management experience

- Ability to build relationships with teammates, internal and external clients and vendors

- Understanding of design capabilities, as well as online content presentation options

- Experience with marketing and communications best practices, such as social media, content creation and management, marketing analytics, media relations, advertising, trade shows, and meeting and events

- Strong writing, editing and proofreading skills including knowledge of and adherence to AP Style Guidelines

- Basic understanding of the life insurance industry, including ability to explain basic industry terms

- Proficiency in Adobe Creative Cloud (primarily InDesign, Photoshop, Illustrator and Dreamweaver)

- Advanced knowledge of marketing automation tools and c