VP Product Personal Lines
At DUAL North America, our core values dictate how we live and work. We are a group with independence and people at its heart and we are a home for talent with a unique culture: the biggest small company in the world.
The focus on being a People First business has always been at the very heart of the Group; Our vision was to create an independent business with a unique culture and one that would survive and thrive as a business controlled by the people working for it. And finding the most talented and entrepreneurial people to join the Group has been and will continue to be key.
DUAL North America, Inc. is seeking a
VP Product Personal Lines •Classification: Exempt/Full-time
•Reports to: Chief Personal Lines Officer
•Travel: 0-10%
Role Overview:
The Personal Lines Product Manager is responsible for the strategic development, management, and profitability of the company’s personal lines insurance products. This role leads the product lifecycle from market analysis and product design through implementation, monitoring, and ongoing optimization.
The Product Manager works closely with Underwriting, Actuarial, Claims, Operations, Distribution, Compliance, IT, and Marketing to ensure products are competitive, appropriately priced, operationally effective, and aligned with the company’s overall business strategy.
Key Responsibilities
Product Strategy & Development
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Develop and execute product strategies for personal lines products, including homeowners, renters, condominium, dwelling fire, and other relevant products.
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Identify opportunities for new products, coverage enhancements, endorsements, and market expansion.
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Conduct competitive and market analysis to identify pricing, coverage, underwriting, and distribution opportunities.
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Manage the product lifecycle, including product development, implementation, enhancement, and retirement.
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Develop business cases and recommendations for new products and product changes.
Product Performance & Profitability
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Monitor product performance using key metrics including written premium, growth, retention, loss ratio, frequency, severity, rate adequacy, and profitability.
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Identify trends and recommend corrective actions to improve underwriting results.
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Partner with Actuarial to evaluate rate indications, pricing adequacy, segmentation, and underwriting profitability.
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Establish and monitor product-level goals and performance targets.
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Analyze geographic, peril, customer, and distribution-channel performance to identify opportunities and emerging risks.
Underwriting & Risk Management
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Partner with Underwriting to establish and refine eligibility rules, underwriting guidelines, risk segmentation, and appetite.
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Evaluate emerging risks and their potential impact on personal lines portfolios.
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Recommend changes to underwriting rules and guidelines based on portfolio performance and market conditions.
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Work with catastrophe modeling and risk management teams to understand exposure and accumulation issues.
Regulatory & Compliance
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Work with Compliance and Legal to ensure products and product changes meet applicable state and federal requirements.
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Support regulatory filings and approvals, including rates, rules, forms, and underwriting changes.
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Monitor regulatory and legislative developments that may affect personal lines products.
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Ensure product documentation and underwriting practices remain compliant across applicable jurisdictions.
Implementation & Cross-Functional Leadership
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Serve as the primary business owner for personal lines products.
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Lead cross-functional product initiatives from concept through implementation.
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Develop product requirements and coordinate with IT and Operations on system enhancements.
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Partner with Distribution and Marketing to develop product positioning, communication, and sales strategies.
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Provide training and product guidance to underwriting, agency, and distribution partners.