Vice President, Product Marketing - Education

Vice President, Product Marketing – Education

Do you thrive at the intersection of product marketing, strategy, and customer engagement?

Are you passionate about transforming healthcare education through AI and innovative learning technologies?
About our Team:

Elsevier Health applies innovation, facilitates insights, and helps drive more informed decision-making for our customers across global health. We support health providers by providing accessible, trusted evidence-based information; prepare more medical and nursing students with effective tools and resources; provide insights that help clinicians improve patient outcomes; and support a more personalized and localized healthcare experience. All for the benefit of every patient.
About the role:

The health education market is being redefined as AI continues to change how students learn. And at Elsevier , we are shaping how to advance student outcomes with our technology and AI-driven solutions.

Elsevier Health has one of the strongest education portfolios in the world: Sherpath AI, Osmosis, ShadowHealth, HESI, ClinicalKey Student and more. This VP will own how we position and go to market globally across nursing, medical, and allied health education — ensuring that our products win at the point of institutional adoption and remain the preferred learning platform as students’ progress through their careers.

This role is an opportunity for a product marketer who understands both the institutional buyer (Deans of Nursing/Medicine, faculty, program directors) and the individual learner (medical students and nursing students) and can build a go-to-market motion that serves both. The role reports into the Chief Marketing Officer, Elsevier Health. The role sits on the Global Health Marketing Leadership team & on the Elsevier Healthcare Education Leadership team.
Responsibilities:
- Own positioning, messaging, and go-to-market strategy for the full Elsevier Health Education portfolio — both existing products and new launches.

- Build deep market intelligence on the health education landscape & competitive positioning.

- Define distinct value propositions for institutional buyers (universities, nursing programs, health systems) and individual learners.

- Lead a team of product marketers aligned to key product lines; establish launch processes and field enablement standards.

- Partner with Education BU leadership on roadmap input, launch readiness, and commercial strategy — bringing the buyer's voice into product decisions.

- Build the sales enablement toolkit: collateral, case studies, competitive battle cards. Partner closely with Customer Success.

- Define and report on the portfolio's marketing-influenced metrics: adoption, renewal, expansion, and student engagement.

- Develop a narrative for Elsevier Health Education that is compelling to institutions, faculty, and students simultaneously.

Requirements:
- 12+ years of product marketing experience; 3+ years in a senior leadership role with direct reports.

- Strong background in healthcare education, edtech, or professional learning — you understand how academic institutions buy and how learners engage.

- Proven ability to build differentiated positioning in competitive, content-rich categories.

- Experience working across both institutional B2B and individual B2C marketing motions.

- Strong cross-functional operating instincts — comfortable partnering with Product, Sales, and Business Unit leadership.

- Exceptional written storytelling; able to craft a narrative that resonates with deans and a second-year nursing or medical student simultaneously.

- Track record of launching products in education technology or professional development markets.

- Prior experience at an edtech or health education company.

- Deep understanding of the nursing & medical education pipeline and how institutions select learning platforms.

- Familiarity with how AI-powered learning tools —