Vice President, Product Marketing – Clinical Solutions

Vice President, Product Marketing – Clinical Solutions

Are you energized by the challenge of unifying enterprise B2B demand generation and direct-to-user B2C growth into one integrated strategy that drives measurable impact?

Do you want the opportunity to build and scale a global demand and growth organization, shaping the team, systems, and strategy that connect healthcare professionals, students, institutions, and health systems worldwide?
About our Team:

At Elsevier Clinical Solutions, we are redefining how clinicians learn, decide, and deliver care. Our portfolio spans Clinical Decision Support, Competency Management, and Patient Engagement—impacting millions of healthcare decisions globally.
About the role:

This VP will own product marketing strategy for the Clinical Solutions segment from product positioning through to sales enablement and customer evidence. You bring the rigor of a best-in-class product marketer — positioning grounded in customer evidence, impact measured against business outcomes, and the cross-functional operating skills to execute.

This is not a communications or content role. It is a strategic marketing leadership position for someone who understands how clinical tools are bought, adopted, and renewed inside health systems — and who knows how to build a marketing motion around that buying journey. The role reports into the Chief Marketing Officer, Elsevier Health. The role sits on the Marketing Leadership team & on the Clinical Solutions Leadership team.
Responsibilities:
- Own positioning, messaging, and product marketing strategy for the full Clinical Solutions portfolio — both existing products and new launches. Products span Clinical Decision Support, Nurse Readiness, Patient Engagement and Specialty Solutions.

- Build deep market intelligence on the clinical solutions landscape, emerging care delivery models, and competitive positioning across key product categories.

- Define distinct value propositions for institutional buyers (health systems, hospitals, IDNs) and clinical end users — including nurses, physicians, and care teams.

- Lead a team of product marketers aligned to key product lines; establish launch processes and field enablement standards.

- Partner with Clinical Solutions BU leadership on roadmap input, launch readiness, and commercial strategy — bringing the buyer's and clinician's voice into product decisions.

- Define and report on the portfolio's marketing-influenced metrics: adoption, renewal, expansion, and clinical engagement.

- Develop a narrative for Elsevier Clinical Solutions that is compelling to health system executives, clinical educators, and frontline care teams simultaneously.

- Partner across the marketing organization to build and launch data-driven, customer-insight led marketing programs.

Requirements:

- 12+ years of product marketing experience, including at least 3 in a senior leadership role with direct reports.

- Deep familiarity with enterprise B2B buying cycles in healthcare, health IT, or life sciences — you understand what it takes to sell into health systems, IDNs, or academic medical centers.

- Proven track record of building positioning that wins: you have launched products, displaced incumbents, and built compelling narratives that sales teams use.

- Exceptional written storytelling; able to craft a narrative that resonates with Chief Medical Officers and a clinician, simultaneously.

- Experience building sales and customer success enablement toolkits: pitch decks, case studies, and competitive battle cards.

- Strong cross-functional operating instincts — you know how to work with Product, Sales, and Customer Success without losing the thread of what the market needs.

- Fluency with clinical decision support, EHR ecosystems, or point-of-care tools.

- Exceptional written and verbal communication; able to translate clinical nuance into commercial clarity.

- Experience building and scaling a p