Vice President of PR & Social Media

Say hello to Hagerty

Hagerty is a company built by drivers for drivers. We put our members at the center of everything we do, and are dedicated to making it easier and more enjoyable for enthusiasts to drive and celebrate the machines they love. We’re proud to be the world’s largest insurer of collectible and enthusiast vehicles and are home to the Hagerty Drivers Club, the world’s largest car club. Our Marketplace business presents live and digital sales across the U.S. and Europe, we host a number of driving events and concours, and our award-winning automotive journalists produce the most popular car magazine globally, alongside internationally awarded videos. We’re committed to Never Stop Driving.
Ready to get in the driver’s seat? Join us!

We have an opportunity for a charismatic communicator who is a highly strategic and creative leader, and very critically, a story-driven automotive industry and car culture expert.

As Vice President, Public Relations you’ll:

- Lead our Public Relations practice, with a strong focus on automotive culture, working to broaden what Hagerty is known for, moving beyond insurance to an enthusiast brand that serves the needs of driving enthusiasts.

- Proactively manage online Brand Reputation, with a focus online, building a methodical system that responds to online feedback from consumers, both publicly and then privately, to work to resolve and remedy concern.

- Be a strategic partner of the CEO, concepting and developing thought leadership writing and digital posts.

- Prepare for and lead the deployment of Crisis Communications that reflect the strong values of the business.

- Curate a culture of collaboration and creativity through coaching, talent development, and experimentation

- Set clear KPIs which connect PR performance to the performance of the business.

What you’ll do:
Public Relations

- Lead PR planning and strategic vision ensuring alignment with brand priorities, business objectives and broader communications strategy

- Develop and execute Hagerty ’s PR strategy across trade, enthusiast and mainstream outlets

- Oversee proactive story development that reinforces our market position as a brand for driving enthusiasts

- You’ll be well connected in the automotive industry, with a strong rolodex, especially with your peers at OEM automotive brands

- Provide executive-level counsel on reputation, messaging and media approach, prepare them for media interviews, and help them navigate complex moments empowering the PR team to lead execution

- Collaborate with Insurance, Broad Arrow, HDC and Events teams to maximize PR value from Hagerty activities

Reputation Management

- Build and deploy always an always-on social listening and rapid-response system to manage, protect and elevate our business’ online reputation, also tracking sentiment and reputational risk

- Develop and continuously evolve best-in-class social safety processes and guidelines, including the development and deployment of crisis management playbooks across channels, platforms and forums

- Establish and own community guidelines, moderation and crisis playbooks, while partnering with Legal, HR and others to manage sensitive issues

Executive Writing

- Research emerging and current trends and topics to inform the development of Executive thought pieces and social media posts.

- These will include topics specific to the categories we operate in, but also others that are analogous or influence it, for example, wealth, wealth transfer, and HNW investing strategies.

Crisis Communications

- Develop and maintain Hagerty ’s crisis communications framework, playbooks and response protocols.

- Thoughtfully prepare the business, its leaders and team members for a range of crisis scenarios.

- Serve as the primary communications lead during reputational, operational or media cries, working with legal, executive leaders and your team.

This might describe you

- Cultural Fit: A deep passion for