Division Vice President Strategic Marketing & Commercial Excellence (Virtual, US

AMETEK seeks a Vice President of Marketing to lead global marketing strategy, product marketing, digital transformation, and commercial excellence for the Measurement, Communications & Testing (MCT) Division. This role is pivotal in driving organic growth through robust marketing and pricing strategies, supporting acquisition integration, and enhancing brand equity through scalable, data-driven marketing initiatives. This position reports directly to the VP/GM of MCT.
Key Responsibilities:

- Develop and execute a unified marketing strategy across all BUs, aligning with divisional and corporate goals to drive brand awareness, customer engagement, and lead generation

- Lead digital transformation initiatives including AI-driven marketing tools, eCommerce, and marketing automation platforms.

- Collaborate with BU product managers to segment and define go-to-market strategies, value propositions, and competitive positioning.

- Support product launches with integrated campaigns and sales enablement tools.

- Establish strategic pricing best practices to drive profitable organic growth.

- Drive Voice of the Customer programs to inform product development and positioning.

- Oversee all digital marketing activities, develop strategies to boost brand presence, lead generation, and manage campaigns across channels.

- Utilize marketing automation tools and analytics platforms; manage relationships with external vendors and agencies.

- Own commercial platforms including CMS, eCommerce, customer portals, SEO/SEM, social media, and analytics. Lead migration to Sitecore XM Cloud and SAP Commerce for unified digital infrastructure.

- Ensure cohesive messaging and brand consistency across all digital channels.

- Lead marketing due diligence and post-merger integration for new acquisitions.

- Provide strategic input on whitespace opportunities and market adjacencies.

- Develop scalable marketing frameworks for newly acquired entities.

- Build and manage a high-performing marketing organization, including shared services and centers of excellence in low-cost regions.

- Identify talent gaps and hiring needs; mentor and develop team members.

- Foster a culture of innovation, data-driven decision-making, and continuous improvement.

- Guide both centralized and BU teams to drive transformation for omnichannel strength of our brands.

- Analyze data to track KPIs and communicate regularly with the VP/GM, BU leaders and corporate stakeholders.

- Analyze competitor activities and market trends to identify growth avenues.

- Ensure marketing initiatives deliver measurable ROI and support growth.

Qualifications:

- 6+ years in a senior marketing role (e.g., Senior Marketing Director٫ VP of Marketing.)

- Ability to understand complex and technical products in a manufacturing environment.

- Bachelor’s degree in marketing or a technical field (STEM) with a marketing experience; MBA preferred.

- Experience leading a shared services marketing team is a plus.

Traits & Experiences We Value:

- Strong business and financial acumen.

- Skilled in developing executable strategic plans.

- Familiarity with manufacturing product management and marketing methodologies.

- Adept at building productive relationships across the organization while managing cultural and technological changes.

- Excellent communication and presentational skills.

- Results-oriented mindset with a focus on achieving measurable outcomes.

- Innovative and creative thinking.

- Learning agility in digital marketing strategies

- Strong analytical and project management skills.

- Demonstrated success in managing budgets, hiring and positioning resources.

- Ability to develop productive working relationships at all levels across AMETEK.

- Ideally based in Chicago, IL with the ability to travel to business locations as needed.

Originally posted on Himalayas