Sr. Marketing Program Manager

We are hiring a Sr. Marketing Program manager to serve as the engine of our day-to-day operations, driving the execution of our core growth programs and tactical marketing initiatives. This is a high-impact individual contributor role at the center of how Nielsen's marketing organization plans, executes, and delivers on its most important content-driven campaigns while also supporting the operational rhythm of the broader marketing organization. You will bring structure and rigor to fast-moving workstreams, ensuring our business-as-usual marketing efforts are delivered with precision. You will coordinate closely with cross-functional partners—including creatives, content writers, and events managers—to move deliverables through the pipeline with high velocity.
What You’ll Do

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Integrated Program Management
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Program Ownership: Serve as the primary program manager for core growth programs, owning project delivery from kickoff through post-mortem.

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Roadmap Management: Independently manage project plans, schedules, and asset trackers, ensuring functional teams are aligned on timelines and dependencies.

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Process Implementation: Apply standardized marketing frameworks and processes to core growth programs and support their adoption across marketing teams to improve organizational efficiency.

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Operational Coordination & Visibility
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Program Visibility: Build and maintain integrated project plans and act as the connective tissue to ensure dependencies are visible across teams.

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Status Reporting: Facilitate regular program syncs to surface blockers and synthesize status updates into clear reports for cross-functional stakeholders.

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Documentation Management: Manage a single source-of-truth for campaign documentation, including briefs, trackers, and KPI dashboards, in a centralized location.

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Problem Solving & Team Synergy
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Cross-Functional Collaboration: Foster strong collaboration across functional teams to translate marketing goals into actionable workstreams.

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Problem Resolution: Drive the resolution of complex operational problems, identifying issues, such as capacity constraints or resource gaps, in a timely manner.

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Process Improvement & Excellence
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Workflow Optimization: Support the continuous improvement of operational workflows, such as intake and approval workflows, leveraging feedback to refine operational systems for scalability.

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Tool Adoption: Champion the consistent use of project management tools to ensure all campaign tasks and milestones are logged and visible.

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Data Tracking: Establish and monitor KPIs to measure project success, feeding lessons learned back into future campaign playbooks.

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Experience: 5-6 years of experience in Marketing Program Management or Marketing Operations , or Technical Program Management, with a proven track record of managing independent work products and delivering integrated campaigns.

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Education: Bachelor’s degree in Business, Marketing, Communications, or a related field. An advanced degree or relevant professional certifications, particularly in Human Centered Design, are preferred.

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Language: Native or professional-level English proficiency is mandatory, as this role supports a global team and requires extensive documentation in English.

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Technical Proficiency: Highly skilled in project management and enterprise tools, such as Jira, Smartsheet, Google Suite, Looker Studio, Salesforce, GA4 or similar.

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Technical Proficiency: Full competency in project management software (e.g., Jira, Smartsheet) and a strong understanding of marketing frameworks and the creative production lifecycle.

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