Sr. Director, Consumer Insights

Company Overview (Who are we? Why should you join us?)

At ecoATM the proof of our success is in our staggering growth, extraordinary impact on protecting the planet, and providing a work culture unlike any other. We are a technology company and a pioneer of device re-commerce. Through our 7,000 automated kiosks and online marketplace Gazelle.com, we enable people all over the world to join the mobile device re-use revolution, a revolution that will get billions of used smartphones out of the e-waste cycle and into the hands of people who don’t have affordable access to the empowerment of the latest mobile technology.

At ecoATM we know our employees are our greatest strength and the key to our continued growth and success. When you join our team, you will enjoy more than just a job, you will be empowered to develop and utilize your unique talents and skills to build a rewarding career while making a lasting, positive impact on the planet.

Our Values and Leadership Behaviors

Position Summary

The Senior Director, Consumer Insights will lead ecoATM Gazelle 's consumer and market insights function, providing a data-driven understanding of customer behavior, motivations, and market trends to inform product, marketing, and business strategy. This role will build a scalable insights capability, spanning quantitative and qualitative research, 1P kiosk transaction and behavioral data, and competitive/market intelligence to provide leadership clear visibility into the customer journey and emerging opportunities. This is a highly visible role during ecoATM Gazelle 's post-acquisition growth phase and IPO readiness period, partnering closely with the Executive Management Team (EMT) to ensure strategic investment decisions are grounded in a strong understanding of the consumer.
Key Responsibilities

- Own the end-to-end consumer insights strategy, including synthesizing primary research (surveys, focus groups, interviews), first-party transactional data, behavioral analytics, competitive intelligence, and market trends into actionable recommendations that translate into action across the organization

- Establish an aligned-upon consumer learning agenda that prioritizes the most important strategic questions facing the business

- Establish and manage processes to partner with Marketing, Product, and Business Development to embed consumer insights into go-to-market strategy, product roadmap decisions, and channel/partnership evaluation (e.g., retail embedding, enterprise channels).

- Develop segmentation models and customer journey maps to inform targeting and experience design

- Track competitive landscape and market trends relevant to recommerce, consumer electronics, and adjacent categories

- Present insights and recommendations to the Executive Management Team and board as part of strategic planning and IPO narrative development

- Manage relationships with external research vendors and panels; oversee research budget

- Establish insights reporting cadence and self-service dashboards/tools so stakeholders across the business can access consumer data

Qualifications

- Bachelor's degree in marketing, Statistics, Psychology, Business, or related field; advanced degree a plus

- 8+ years of consumer/market research or insights experience, with at least 3 years in a leadership role

- Strong quantitative skills, including experience with survey design, segmentation, and statistical analysis

- Experience translating research into clear, actionable business recommendations for senior leadership

- Familiarity with behavioral/transactional data analysis in addition to traditional survey-based research

- Excellent presentation and storytelling skills; comfortable presenting to executive leadership and the board

- Experience in retail, consumer electronics, recommerce, or a fast-paced, PE-backed environment preferred

Success Metrics (First 12 Months)

- Consumer insights meaningfully influence major strategic decisions across p