Director, Consumer Insights
THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE.
Ashley Digital is the e-commerce engine behind Ashley Furniture Industries — one of the most recognized home brands in the world. As the world's largest manufacturer of home furnishings and the largest furniture store brand in North America, Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers across every platform and touchpoint. If you’ve shopped online for a mattress in the last decade, there’s a good chance you’ve already experienced our award-winning Nectar Sleep and DreamCloud. We're a fast-moving, highly collaborative team operating at a transformational moment, and we're charged with shaping how people discover, explore, and buy home furnishings. Our expertise spans data science, performance marketing, product, and creative, and our work reaches millions of customers every day. It's a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant. If you're energized by transformation, collaboration, and meaningful impact at scale, Ashley Digital is where ambition meets opportunity.
To be considered for this remote opportunity, you must reside and be authorized to work within the United States.
About the Role:
Ashley Furniture is seeking a Director, Consumer Insights to build a modern insights capability that brings the voice of the consumer, retail customer, sales associate, and marketplace into the decisions that shape Ashley's products, experiences, and growth. This role will own the insights operating model, custom research roadmap, insights repository, and decision-ready synthesis across Ashley's priorities. It is expected to shape questions, prioritize learning opportunities, and drive adoption of insights across teams. This is a builder role for someone who combines research rigor, scrappy resourcefulness, strong collaboration, and hands-on ownership of analysis, synthesis, and executive-ready storytelling. The right person is energized by creating practical ways of working where a mature insights function hasn't historically existed, finds credible ways to answer business questions with available resources and imperfect data, and is comfortable doing the work directly — analyzing data, building slides, pressure-testing findings — rather than depending on external partners.
Reporting to the VP of Product Marketing, the Director will partner across business units and functions; Tampa, FL is preferred, with openness to remote candidates who can travel as needed.
What You'll Be Doing:
- Establish Ashley's insights capability as a practical force in product, marketing, retail, and customer experience decisions, bringing a builder mindset to a function still taking shape.
- Design and manage learning plans and custom research initiatives, translating ambiguous business questions into clear research objectives, survey instruments, discussion guides, sample plans, analysis frameworks, and actionable readouts — with the quantitative rigor to make findings clear, defensible, and useful.
- Synthesize research data, customer feedback, business inputs, and supplier outputs to develop implications for decision-ready presentations, working scrappily and resourcefully to answer business questions even when data or resources are imperfect.
- Build relationships across functions by demonstrating the practical value and business impact of insights, connecting dots across business units, channels, and stakeholder groups as an enterprise collaborator.
- Own Ashley's insights repository and knowledge hub, including searchable findings, source materials, reusable learnings, and AI-enabled synthesis workflows.
- Create a disciplined intake and prioritization process for insights work, balancing stakeholder requests against business impact, decision timing, availa