Sr. Digital Experience Specialist

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role:

We are seeking a strategic, detail-oriented Sr. Digital Experience Specialist to enhance digital journeys for GoodRx ’s priority growth areas, including Companion, Weight Loss Subscriptions, and other key business lines. In this role, you will translate business goals, customer insights, and performance data into actionable conversion rate optimization (CRO) and digital experience roadmap, You will work independently and partner across Marketing, Product, Design, Analytics, Engineering, SEO, CRM, and Legal to deliver effective digital experiences and measurable results..

Role & Responsibilities:

- Strategy & Roadmap: Define digital experience strategies for assigned business lines and manage a prioritized CRO and landing-page roadmap.

- Optimization: Drive continuous optimization for landing pages and merchandising modules while ensuring messaging continuity across all channels.

- Experimentation & Analytics: Design, launch, and analyze A/B and multivariate experiments (e.g., using Optimizely) and utilize analytics (e.g., Amplitude, Lookr) to generate actionable insights.

- Cross-Functional Leadership: Act as the point of contact for CRO, landing page, and upsell development within Marketing. Partner closely with Marketing and Product leads to ensure testing plans and designs meet evolving business objectives and product/campaign needs.

- AI Integration: Implement repeatable AI-enabled workflows for research, content creation, and process improvement while upholding legal and brand standards. Communicate findings, recommendations, and results to cross-functional stakeholders and adapt approaches based on business needs and performance data.

Required Qualifications:

- Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience.

- 5+ years of experience in digital experience, growth marketing, or related digital disciplines.

- Proven ability to lead digital strategy and landing-page optimization across multiple channels.

- Strong understanding of performance marketing and user-centered design.

- Hands-on experience with experimentation platforms (e.g., Optimizely) and analytics tools (e.g., Amplitude, Google Analytics, Looker).

- Proficiency with enterprise CMS (e.g., Contentful) and project management tools (e.g., Jira, Asana, Airtable).

- Excellent analytical, project management, and stakeholder communication skills.

Preferred Qualifications:

- Experience in subscription, healthcare, or high-volume consumer digital businesses.

- Demonstrated ability to build repeatable experimentation, reporting, or AI-enabled workflows that improve team speed and quality.

- Experience partnering with senior stakeholders across Marketing, Product, Design, Analytics, and Engineering.

Measures of Success:

- Successful connection of digital experience priorities to measurable business outcomes.

- Improvement in conversion, engagement, subscriber growth, and retention KPIs.

- Predictable delivery of high-quality experiments and launches.

- Strong cross-functional alignment and reduced operational friction.

All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phis