Sr. B2B Marketing Manager

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role:

The GoodRx B2B Marketing team seeks a Sr. B2B Marketing Manager to shape and lead integrated marketing strategies across the healthcare professional (HCP), pharmaceutical manufacturer, retail pharmacy, employer/payer, and health information technology market segments. Reporting to the Sr. Director of B2B Marketing, this senior individual contributor will apply broad expertise across related B2B marketing disciplines to influence company objectives, resolve significant and unique business challenges, and establish scalable approaches that drive measurable growth. The role serves as a recognized subject matter expert and strategic advisor to senior leaders and cross-functional partners for a variety of marketing programs and practices across each of the B2B market segments, with particular accountability for advancing the company's HCP value chain.

The successful candidate will bring broad expertise across content, campaigns, digital, events, commercialization, and marketing operations. They will demonstrate thought leadership, conceptual and analytical problem-solving, and a record of leading complex initiatives across multiple functions while persuading diverse stakeholders and advising senior leaders on strategy, priorities, and business outcomes.

Responsibilities :

Full-funnel HCP engagement and audience commercializatio n

- Own the enterprise marketing strategy for the HCP value chain across acquisition, engagement, retention, and monetization; devising marketing strategies and execution plans to support the strategic roadmap for growth

- Build and lead a formal cross-functional network across HCP lifecycle marketing, CRM, advertising media, analytics, content, communications, Sales, and platform monetization to align priorities, resolve competing stakeholder needs, and advance the business growth strategy

- Advise senior management by synthesizing HCP performance, customer and market insights, risks, dependencies, and investment tradeoffs into clear recommendations and decisions

- Identify emerging opportunities and significant business challenges across the HCP ecosystem, applying conceptual thinking and independent judgment to develop innovative marketing solutions

Content and collateral development and management

- Establish enterprise B2B messaging standards and governance to ensure a differentiated, consistent market position across audiences, channels, and lines of business

- Develop and manage collateral plan and content calendar, and execute content production across all B2B lines of business for timely delivery to market; for example, sell sheets, pitch decks, case studies, white papers, testimonials, web, video, webinars

- Translate complex clinical, commercial, product, and market concepts into compelling B2B narratives and marketing materials for B2B audiences, researching and planning content, developing specifications and creative briefs, managing collateral creation and SME approvals

- Define scalable governance and lifecycle-management practices for the GoodRx industry solutions collateral portfolio, from intake and prioritization through distribution, measurement, and optimization. Produce and maintain GoodRx industry solutions (B2B) collateral library, from intake, planning, prioritization, and developm