Sr. Copywriter
This Senior Copywriter role sits within Strategic Education, Inc. ’s (SEI) Education Technology Services (ETS) marketing team, supporting two of our brands—Sophia Learning and Workforce Edge—as well as our university partners, across a B2B2C audience.
The Senior Copywriter creates compelling short- and longform copy across email, web, social, and campaign channels. This is a senior role for a strategic thought partner who shapes ideas as well as executes them, elevates the craft of the wider team, and is genuinely curious about performance data and how AI and generative engines are reshaping content discovery.
**Required: A portfolio of writing samples demonstrating range across audiences (B2C, B2B) and formats (short- and longform) is required to have application reviewed further. **This can be a link on your resume/CV or uploaded during application, when you upload your resume/CV, you can continue to upload more documents in that same step** Essential Duties & Responsibilities:
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Copywriting and Editing
- Creative brief interpretation & copy development
- On-brand content creation across marketing assets
- Concept-to-final-edit content ownership
- Brand voice consistency & audience engagement
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Concepting and Creative Direction
- Big-idea and messaging concept development
- Campaign direction partnership, from strategy through execution
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Audience- and Platform-Specific Messaging
- Audience-resonant copy across B2C, B2B, and B2B2C
- Channel- and platform-optimized messaging (email, paid social, landing pages, etc.)
- Awareness of how content is surfaced and evaluated by AI and search
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Performance-Driven Writing
- Data-informed content strategy (engagement, conversion, search/AI-visibility)
- Performance insights applied as a creative input, not an afterthought
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Market, Audience, and Competitive Fluency
- Ongoing awareness of workforce and higher ed trends and competitive activity
- Translation of market and audience insight into resonant messaging
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AI-Forward Thought Leadership
- Curious about GEO and LLM-driven discovery
- Experimentation with agentic workflows, custom GPTs, and AI content tools
- Forward-looking point of view on content strategy and scale
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Editorial Judgment and Credibility
- Fact-checking and contextualizing AI-generated content
- E-E-A-T-aligned writing where applicable
- Accuracy and substantiation of claims about credits, credentials, and outcomes
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Creative Leadership
- Editorial standard-setting across the team
- Mentorship and review of other writers’ work
- Org-wide stewardship of brand voice
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Accessible and Inclusive Writing
- Accessibility and inclusive-language best practices
- Clear, welcoming content across our full audience
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Relationship Management
- Cross-functional collaboration with design, marketing, and project management
- Partnership with SEO/growth and data teams
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Process and Delivery
- Established processes for timely, best-in-class delivery
- Effective multi-project management in a fast-paced, deadline-driven environment
Job Skills:
- Multi-brand copywriting for B2C, B2B, and higher-education audiences, with editing, proofreading, and brand-voice alignment skills.
- Storytelling and concepting ability—generating ideas and shaping messaging, not only executing to brief.
- Ability to tailor messaging by audience and platform, with understanding of content performance across email, social, web, search, and AI-driven surfaces.
- Comfort interpreting performance data (engagement, conversion, AI-visibility) to inform copy and content strategy.
- Working knowledge of SEO, AEO, and GEO, with interest in how LLMs, AI copilots, and agentic tools are reshaping content discovery.
- Editorial judgment and research skills to verify, contextualize, and hold content to E-E-A-T standards.
- Ability to mentor writers and influence cross-functional stakeholders.
- Proficient with Microsoft Office Suite
Work Exp