Copywriter

Copywriter (Conversion-Focused Marketing)

Location: Remote
Compensation: $1300 - $1600

Position Overview
We are looking for a performance-driven Copywriter who understands how to create messaging that converts.
This role is ideal for someone with strong experience writing:

- landing pages

- email campaigns

- nurture sequences

- paid ad copy

- funnel messaging

You will work closely with the marketing team to develop high-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services.
We are looking for someone who combines creativity with data-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition.

Key Responsibilities

Landing Pages & Funnel Copy

- Write and optimize high-converting landing pages, sales pages, and lead generation funnels

- Develop messaging tailored to different audience stages (awareness, consideration, conversion)

- Improve CTA performance, offer positioning, and conversion flow

- Collaborate with designers and marketers to align visuals and messaging

Email Marketing & Lifecycle Campaigns

- Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns

- Develop lifecycle messaging for lead generation, retention, and re-engagement

- Support segmentation-based email marketing strategies

- Optimize subject lines, hooks, CTAs, and conversion-focused messaging

Paid Advertising & Campaign Support

- Write ad copy for Meta, Google, LinkedIn, and other paid channels

- Create performance-driven hooks and messaging frameworks

- Support campaign testing and copy iterations based on results

Content & Optimization

- Conduct audience research and competitor analysis

- Support SEO-aware landing page and website content creation

- Analyze campaign performance and improve messaging based on engagement and conversion data

- Assist with A/B testing initiatives for headlines, CTAs, and offers

Requirements

Must-Haves

- 3+ years of experience in copywriting, conversion-focused marketing, or digital marketing

- Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy

- Experience writing for B2B and/or B2C audiences

- Strong understanding of direct-response copywriting principles

- Excellent English communication and writing skills

- Ability to adapt tone and messaging across industries and audiences

- Familiarity with conversion metrics and campaign optimization

Preferred Qualifications

- Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel

- Experience supporting paid advertising campaigns

- Understanding of funnel stages (TOFU/MOFU/BOFU)

- SEO and search intent optimization experience

- Experience with A/B testing and CRO principles

- Familiarity with AI-assisted copywriting workflows and tools

Ideal Candidate

- Strong understanding of audience psychology and persuasive messaging

- Analytical and performance-oriented mindset

- Organized and able to manage multiple projects simultaneously

- Comfortable working in fast-paced remote environments

- Collaborative, proactive, and detail-oriented

- Able to balance creativity with measurable business outcomes

Nice-to-Have Experience

- E-commerce or DTC brands

- SaaS or B2B marketing

- Healthcare, restaurants, gyms, or local service businesses

- Lifecycle email marketing and retention campaigns

- UGC/VSL script writing

To Apply
Please include:

- Resume

- Portfolio or writing samples

- Examples of landing pages, emails, or campaigns you’ve worked on

- Any measurable results tied to your copy (CTR, CVR, open rates, conversions, etc.)

Originally posted on Himalayas