Social Media Lead

Social Media Lead

Reporting to: Chief Marketing Officer
Location: Fully Remote — European Time Zones
Employment: Full-time
About the Role

We are looking for a Social Media Lead to own and grow CXM’s global social media presence across organic and paid channels. This is a hands-on, player-coach role combining strategy, execution, performance optimisation, community management, and team leadership.

You will play a key role in consolidating CXM’s regional social presence, improving performance across markets, and building a consistent, engaging global brand presence.
Key Objectives

- Consolidate all regional Facebook pages into a single global page within the first 90 days, with no loss of existing followers.

- Deliver agreed ROAS targets across paid social campaigns by the end of Q4.

- Drive quarter-on-quarter improvement in reach, engagement, follower growth, and CTR.

- Establish a consistent monthly social media performance reporting and optimisation rhythm.

- Launch a follower-exclusive content and promotions programme within the first six months.

- Build scalable processes and, over time, support and lead local social media managers.

Key Responsibilities
Strategy & Planning

- Develop and execute CXM’s global social media strategy in line with wider marketing objectives.

- Build and manage content calendars across campaigns, promotions, company updates, and market opportunities.

- Identify emerging platform, audience, and content trends.

Content & Community

- Coordinate, schedule, and publish content across relevant social platforms.

- Maintain consistency in brand identity, tone of voice, messaging, and positioning.

- Manage comments, direct messages, and community interactions professionally and promptly.

- Monitor sentiment and escalate customer issues or recurring concerns to the appropriate teams.

Paid Social

- Plan, launch, manage, and optimise paid social campaigns, particularly across Meta.

- Manage budgets across markets and campaign objectives.

- Test and optimise audiences, creatives, placements, and messaging.

- Improve campaign performance across reach, traffic, engagement, conversions, and cost efficiency.

Analytics & Reporting

- Track and analyse organic and paid social performance.

- Produce regular performance reports with clear insights and recommendations.

- Turn data into actionable optimisation decisions.

- Monitor competitor activity and platform developments.

Cross-Functional Collaboration

- Work closely with design, content, regional marketing, CXM Support, compliance, and other internal teams.

- Support product launches, promotions, events, partnerships, and wider marketing campaigns through social media.

Team Leadership

- Provide direction and support to local social media managers as the team develops.

- Establish standards, processes, and best practices across markets.

- Remain hands-on while coaching and developing the wider social team.

Requirements

- Proven experience managing social media for a global or multi-market brand.

- Strong hands-on experience with paid social, particularly Meta Ads .

- Strong understanding of organic social, content strategy, and community management.

- Demonstrable ability to analyse social performance and optimise based on data.

- Experience managing budgets, campaigns, audiences, and creative testing.

- Strong brand, content, and copy judgement.

- Excellent stakeholder and cross-functional communication skills.

- Experience working in regulated industries such as fintech, crypto, or financial services is advantageous.

- Experience managing or mentoring social media teams is a plus.

- Comfortable working independently in a fully remote environment.

Benefits
What We Offer

- The opportunity to own and shape CXM’s global social media function.

- A genuinely remote role with flexibility across European time zones.

- The chance to consolidate and build a global social operation from the ground up.

- A stro