Social Media & Content Manager

About the Role

We are an emerging beverage brand inspired by Ayurveda — the 5,000-year-old Indian wellness practice centered around daily rituals for a more holistic and balanced life. Currently growing our retail presence in New York City alongside our e-commerce business, we are entering an exciting stage of growth with additional product launches planned and a strong focus on building community and brand awareness across the U.S.

We're looking for a Social Media & Content Manager who can help co-lead our social media strategy while also being highly hands-on with day-to-day execution. This is not simply a scheduling or community management position — we want someone who brings ideas to the table, helps establish a clear content strategy, identifies what is and isn't working, and works closely with the founders to bring that strategy to life.
Work Structure & Requirements

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Location: Remote / Virtual

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Schedule: Part-time (20 hours per week)

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Time Zone: EST business hours

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Compensation: $8 USD per hour

Key Responsibilities
1. Social Media Strategy

- Develop and help lead the organic social media strategy across Instagram and TikTok

- Establish clear content pillars, formats, themes, and posting strategies rather than creating content on an ad-hoc basis

- Help grow our presence and reach specifically within the U.S. market, with an initial focus on New York and relevant U.S. consumer communities

- Identify opportunities to improve audience targeting and ensure content reaches the brand's intended demographic

- Develop platform-specific strategies for Instagram and TikTok while identifying opportunities to repurpose high-performing content across channels

- Build content plans around new product launches, retail growth, founder stories, and other key brand moments

2. Content Creation & Video Editing

- Work closely with the founders to develop content ideas, scripts, hooks, and creative briefs for founder-led videos

- Give the founders clear direction on what content should be filmed and how it should be structured

- Edit founder-shot footage into engaging TikToks, Instagram Reels, and Stories

- Create strong opening hooks, pacing, captions, and edits designed to maximize retention and engagement

- Identify relevant TikTok, Instagram, and broader cultural trends and adapt them creatively for the brand

- Help maintain a consistent brand voice, look, and feel across all social content

- Develop organic content and creative concepts that can also be tested and repurposed as paid social advertising creatives

3. Publishing & Community Management

- Own or support the day-to-day publishing of content across Instagram and TikTok

- Manage comments, DMs, and general community engagement

- Proactively engage with relevant U.S.-based consumers, creators, communities, and complementary brands

- Help build genuine relationships around the brand rather than relying solely on paid audience acquisition

- Identify relevant local communities, events, wellness groups, creators, and other opportunities that could strengthen our presence in New York and the wider U.S. market

4. Creator & UGC Support

- Identify creators and UGC opportunities that align with our target customer and brand positioning

- Coordinate basic creator outreach, product seeding, and UGC collaborations

- Maintain creator lists and help manage communication and follow-ups

- Identify high-performing creator content that could be repurposed across organic and paid channels

Required Skills & Experience

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Experience: 3+ years in social media management, social strategy, content marketing, or a similar role

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Platforms: Strong experience managing and growing brands across Instagram and TikTok

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Strategy: Demonstrated ability to develop social media strategy as well as execute it

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Video: Strong short-form video editing skills, particularly for TikTok and Instagram Reels; excellent understanding of hooks, storytelling, reten