Content + Social Media Manager

Competitive Benefits • Fitness Center Reimbursement • Product Discount
Who We Are:

Swanson Health Products has been committed to bringing wellness to the world for over 50 years. As a leader in the vitamins, supplements, and natural wellness industry, we focus on delivering science-backed, high-quality products that support healthier lives. We are a digitally driven organization investing in innovation, customer experience, and data-informed growth.
About the Role:

- Ideate, script, film, and edit engaging short-form and long-form videos and graphics optimized for TikTok, Instagram Reels, YouTube Shorts, and LinkedIn.

- Partner with the videographer on quarterly long-form video shoots in Fargo, ND, supporting planning, production, and post-production needs.

- Collaborate with internal subject-matter experts, including Registered Dietitians and Licensed Nutritionists, to develop accurate and engaging wellness content.

- Manage the monthly content calendar, schedule posts, and oversee day-to-day publishing across Meta, TikTok, YouTube, and LinkedIn.

- Source, brief, and direct UGC creators through platforms such as Billo to maintain a consistent pipeline of organic and ad-ready content.

- Lead daily community engagement in partnership with Customer Support to strengthen brand affinity and create a positive customer experience.

- Plan and execute social collaborations, giveaways, and other community-building initiatives.

- Partner with SEO, Paid Social, Influencer, PR, Creative, and other marketing teams to align content with search intent, campaign priorities, and business goals.

- Write platform-native captions and social copy tailored to distinct audiences and channel formats.

- Organize and maintain digital asset libraries, structured folder systems, naming conventions, and handoff processes.

- Monitor channel performance and report on engagement, reach, video views, audience growth, and other key metrics.

- Translate performance insights, audience feedback, and social trends into actionable content improvements and new opportunities.

- Stay current on platform updates, emerging formats, viral audio, creator trends, algorithms, and best practices across social media.

What We Are Looking For:

- 3–4 years of hands-on experience managing social media accounts and producing original content for consumer brands.

- Demonstrated experience with mobile and desktop video production and editing using tools such as CapCut, Adobe Premiere Pro, or similar platforms.

- Experience managing UGC creator platforms, developing creator briefs, and building productive creator relationships.

- Proven ability to write engaging, platform-native social copy for distinct audiences and channels.

- Strong understanding of social media trends, viral audio, platform algorithms, content formats, and social analytics.

- Experience managing content calendars, publishing workflows, digital asset libraries, and cross-functional creative processes.

- Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.

- Comfort working independently while collaborating closely with creative, marketing, SEO, paid media, customer support, and subject-matter experts.

- Strong written and verbal communication skills.

- Experience with social analytics and reporting, including the ability to turn performance data into clear recommendations.

- Experience with influencer marketing, PR, brand collaborations, or e-commerce is a plus.

- Experience creating content in the wellness, health, beauty, or consumer packaged goods space is preferred.

Why Join Us:

- Join a trusted wellness company with more than 50 years of experience.

- Own and grow the organic social presence for a recognized health and wellness brand.

- Create a wide range of video, static, creator, and community-focused content across leading digital platforms.

- Collaborate with creative, SEO, paid media, influencer, PR, custom