SEO Specialist

This is a paid freelance and remote position

ScreenRant is the #1 entertainment website and publishes breaking news and exclusives on blockbuster movies, TV shows, comic books, books, and other forms of entertainment.

As a worldwide leader, ScreenRant operates at a rapid pace and is always looking for experienced and passionate contributors who can create original high-quality content in a timely manner.
Your Responsibilities:
Search Growth & Performance

- Own growth in total search clicks and clicks per article, driving the initiatives required to hit targets.

- Build and maintain the keyword and topic roadmap, prioritizing opportunities by traffic potential, competitive difficulty, and commercial value.

- Identify underperforming and high-potential URLs and convert that analysis into a prioritized, clearly briefed queue of work for editorial.

- Monitor rankings, impressions, CTR, and click share; diagnose movement and respond quickly to volatility, algorithm updates, and competitive shifts.

- Balance the mix of evergreen and timely coverage, protecting the compounding traffic base while capturing trending demand.

- Improve on-page and template-level SEO : titles, metadata, internal linking, structured data, and site architecture.

AI Overviews (AIO) Evaluation & Maximization

- Evaluate the brand’s presence across AI Overviews and other AI-generated search surfaces, and establish repeatable ways to measure inclusion and citation rates.

- Identify the query types and content patterns that earn AIO citations, and translate them into concrete, usable editorial guidance.

- Maximize inclusion through content structure, entity coverage, schema, answer formatting, and source credibility signals.

- Track the click and traffic impact of AIO across affected query sets, and adjust strategy where zero-click behaviour erodes performance.

- Stay ahead of developments across AI search surfaces and LLM assistants, and advise leadership on the implications for the brand.

Evergreen Content, Refresh & Republishing

- Develop a strong evergreen playbook: a documented, repeatable system covering how evergreen topics are selected, briefed, structured, published, updated, and measured — and drive its adoption across the editorial team.

- Grow and defend the evergreen content base — the durable, compounding library that drives the majority of recurring search clicks.

- Identify evergreen opportunities through demand and gap analysis, and brief them as long-lived assets built to rank and be cited for years.

- Define the evergreen standards and templates behind the playbook — depth, structure, entity coverage, internal linking, and update cadence — so quality is repeatable at scale.

- Pressure-test and evolve the playbook against results, keeping it current as search behaviour and AI surfaces shift.

- Identify republishing and refresh candidates through a data-driven model: traffic decay curves, ranking slippage, seasonality, SERP and AIO changes, and content gaps.

- Maintain a prioritized republishing pipeline with clear briefs so editorial knows exactly what to change and why.

- Define and enforce refresh standards, and measure post-republish lift to validate what actually works.

- Manage the content lifecycle end to end: refresh, consolidate, redirect, or prune.

- Maintain an update cadence for the evergreen library so top assets stay accurate, competitive, and AIO-eligible.

Analysis & Reporting

- Monitor KPIs across clicks, impressions, rankings, engagement, and revenue per article; provide clear reporting and actionable insight.

- Ensure tracking accuracy and data integrity across Search Console, analytics, and third-party rank and visibility tools.

- Run structured tests against search levers and turn what works into repeatable playbooks.

AI & Automation

- Identify high-friction, repetitive SEO workflows — reporting, keyword clustering, SERP and AIO monitoring, content auditing, internal-link mapping — and su