SEO Lead

Join Hire Hangar and work with fast-growing global companies while building a long-term career.
Job Title: SEO Lead
Location: Remote
Time Zone: US Time Zones (EST–PST)
Role Overview

This role is hands-on and performance-driven, with ownership across local SEO, Google Business Profile (GBP), content direction, technical SEO fundamentals, and link building coordination.

You should be confident operating in modern local SEO (including service-area businesses), competitive metro markets, and multi-location/franchise environments. You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute a clear SEO plan and drive measurable organic growth.
Key Responsibilities

-
Own SEO strategy and execution for a portfolio of clients.

-
Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization.

-
Contribute to building scalable SEO processes, templates, QA checks, and reporting standards.

-
Stay current on Google algorithm updates, AI -influenced search trends, E-E-A-T considerations, and local ranking factors.

Local SEO & Google Business Profile (GBP)

-
Improve GBP rankings across primary and surrounding service cities through repeatable optimizations.

-
Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals.

-
Conduct city-level keyword research and local expansion planning for increased visibility.

-
Support consistent map pack and local SERP performance in competitive markets.

Content Strategy & Execution Oversight

-
Build content plans for service pages, location pages, blogs, and topical authority clusters.

-
Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO.

-
Review content for SEO quality, local relevance, and conversion alignment.

-
Collaborate with internal/external writers (human and AI -assisted) to maintain standards.

Link Building & Authority Development

-
Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets.

-
Maintain simple, scalable backlink playbooks suitable for home-service verticals.

-
Track backlink gaps and authority metrics and recommend improvements.

Technical SEO & On-Site Optimization

-
Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and Core Web Vitals.

-
Work with WordPress and development resources to implement SEO fixes and improvements.

-
Support scalable multi-location site structures and internal linking strategies.

Performance, Reporting & Collaboration

-
Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress.

-
Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities.

-
Explain SEO priorities clearly to internal stakeholders and support consistent delivery.

Required Qualifications

-
3–5 years of hands-on SEO experience, ideally in an agency or multi-client environment.

-
Proven success improving local SEO performance.

-
Experience improving Google Business Profile rankings and local visibility in competitive markets.

-
Familiarity with multi-location SEO structures (or strong experience supporting location-based expansion).

-
Solid technical SEO foundation (auditing, indexation, site structure, internal linking, CWV awareness, basic schema).

-
Strong proficiency in WordPress (on-page optimization, plugins, and implementing common technical updates).

-
Ability to produce clear documentation, briefs, action plans, and performance reporting.

-
Strong organization and time management with the ability to manage multiple client campaigns.

-
You must have prior, professional remote work experience and be fluent with remote collaboration tools (e.g., Slack, Zoom, Google Workspace, Asana or similar). Ideally, you’ve supported US- or UK-based teams/clients.