SEO Content Manager - LATAM

About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.

Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.

We're a multicultural and fully remote company uniting 50+ in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas.
About the Role

We're looking for a Content Manager (SEO) to drive organic growth across our LATAM portfolio.

This is a growth role. You own the content that drives traffic and revenue across your markets: which pages get built, which keywords they target, how they're structured, how they're updated, and how they convert. Every article you sign off on should have a clear purpose: to rank and to generate revenue.

You'll work across multiple LATAM geos (Panamá, Ecuador, Colombia, Venezuela, etc.) and sites, deciding where the opportunity is and turning that into a content plan that moves rankings and revenue. Production support is part of the job, but the outcome we measure you on is performance.
What You'll Own

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Organic traffic and keyword visibility for your markets

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Content-driven conversions and revenue contribution

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Coverage of commercial and informational keyword clusters across each geo

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Quality and accuracy of everything published under your markets

Key Responsibilities
1. SEO Content Strategy and Keyword Research

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Own the content roadmap for your markets: identify gaps, prioritise clusters, and decide what gets written and when, based on search demand and commercial value.

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Run keyword research end to end: volume, difficulty, SERP intent, competitor coverage, cannibalisation risk, and internal linking opportunities.

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Map keywords to page types and build the silo structure that supports them, distinguishing money pages from supporting content.

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Analyse SERPs before briefing: what Google is actually rewarding for the query, which formats win, which entities and subtopics need to be covered.

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Turn research into briefs that a writer can execute without guesswork: target keyword and variants, search intent, mandatory sections, competitive angle, word budget, internal links, and E-E-A-T requirements.

2. Content Optimisation and Performance Growth

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Monitor performance in Google Search Console, rank trackers, and analytics, and act on it: identify pages losing ground, pages stuck on page two, and queries with impressions but no clicks.

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Build and execute a content update programme: refresh, expand, consolidate, or prune existing pages to recover and grow positions.

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Optimise titles, headings, on-page copy, and internal linking to improve CTR and conversion, not just rankings.

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Report on what's working and what isn't, with a clear read on cause and next action.

3. Editorial Quality and Brand Standards

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Perform the final editorial check on every piece: factual accuracy, brief adherence, SEO execution, readability, and brand voice.

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Verify operator, bonus, and regulatory details against primary sources. No fabricated data, no unverified claims.

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Enforce E-E-A-T and responsible gambling standards, and keep content aligned with the licensing and advertising rules of each LATAM market.

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Keep prose natural and human. Content that reads as AI-generated doesn't ship.

4. Production Coordination

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Brief, assign, and manage writers, ensuring the content roadmap is delivered on schedule.

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Keep the Asana board accurate: statuses, deadlines, briefs, assignments.

5. Cross-Functional Coordination

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Work with the Content Writer to hand off approved content cleanly and publish on time.

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Align with technical SEO team, product, and commercial stakeholders on priorities and market strategy.

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Basic technical SEO knowledge to identify and flag major issues, such as indexation and c