Digital Marketer

💼 Digital Marketer
🌎 LatAm
🏠 Remote
About Our Client

Our client is a fast-moving AI and software engineering firm serving enterprise clients across financial services, healthcare, logistics, and high-growth technology companies. They are looking for a hands-on Digital Marketer to own and execute marketing across channels, drive awareness, generate inbound leads, and build brand credibility in a technically sophisticated B2B market.
About the Role

Our client is looking for a Digital Marketer to manage content distribution, SEO, paid campaigns, social media, email marketing, and analytics. You will not be managing a large team or setting strategy from a distance. You will be in the tools every day, building campaigns, analyzing performance, and improving what is not working.

If you are a self-directed digital marketer who can operate across multiple channels simultaneously, write clearly for a technical B2B audience, and connect marketing activity to pipeline outcomes, this role is a strong fit.
Responsibilities
Content Marketing and SEO

- Manage the content calendar and coordinate publication of blog posts, case studies, insights, and thought leadership content

- Optimize existing and new content for organic search performance across target keywords

- Conduct keyword research and identify content opportunities that drive qualified inbound traffic

- Ensure all content is on-brand, technically accurate, and written for a sophisticated B2B audience

Social Media Management

- Manage and grow the company's presence across LinkedIn and other relevant channels

- Create and schedule posts that build brand authority and engage a technical B2B audience

- Monitor engagement and respond to comments and messages professionally

- Identify opportunities to amplify content and expand reach through employee advocacy or partnerships

Paid Advertising

- Set up, manage, and optimize paid campaigns across LinkedIn Ads, Google Ads, and other relevant platforms

- Monitor campaign performance and optimize for lead quality, cost per lead, and pipeline contribution

- Write and test ad copy and creative for a B2B technology audience

Email Marketing

- Build and manage email campaigns and nurture sequences for prospects and existing contacts

- Maintain list hygiene and segmentation across the email database

- Track open rates, click-through rates, and conversion metrics and iterate based on performance

Analytics and Reporting

- Track and report on marketing performance across all channels including traffic, leads, pipeline influence, and channel-level ROI

- Use data to identify what is working and make informed decisions about where to focus effort and budget

- Maintain marketing dashboards and provide regular updates to leadership

Website and CRO Support

- Support website content updates, landing page creation, and conversion rate optimization

- Ensure all marketing pages are accurate, on-brand, and optimized for search and lead capture

What We're Looking For

- Proven experience in a digital marketing role covering SEO, content, social media, paid advertising, and email

- Comfortable writing for a technical B2B audience including AI, software engineering, and enterprise technology topics

- Hands-on experience with LinkedIn Ads and Google Ads with a focus on lead generation

- Familiarity with SEO tools such as Ahrefs, Semrush, or similar

- Experience with email marketing platforms and CRM tools

- Strong analytical skills with the ability to interpret performance data and make decisions based on it

- Self-directed and organized with the ability to manage multiple channels and campaigns simultaneously

- Excellent written English communication skills

Nice to Have

- Background marketing for a technology services, AI, or software development company

- Experience managing content marketing for a B2B brand with a long sales cycle

- Familiarity with marketing automation platforms such as HubSpot or similar