Senior UX/UI Designer - Modern AI Platform

About Modern

Modern is an AI-native data and intelligence platform for commerce brands, and an ai Residency team that runs on it every day.

That second part matters more than it sounds. Our ai Residency team operates a portfolio of DTC brands using this exact platform: attribution, cohort analysis, media mix, creator performance, lifecycle. Every feature has already survived contact with real P&Ls and real clients before it reaches anyone else.

The Role

We've built something genuinely powerful. Now we want everyone to be able to use it.

The platform answers questions most tools in this category can't touch. Our engineering team built an engine with real depth. Sophisticated operators pick it up and don't want to work without it. That part is solved.

The opportunity is reach. Our market isn't only sophisticated growth teams. It's also the founder running an $8M skincare brand who knows their business cold and has never heard the word "incrementality." We want that person to get the same value from day one, and today the product assumes more context than they arrive with.

You're the first UX/UI Design hire. Your job is to make something powerful feel obvious, without making it any less powerful.

That second half is the hard part. The easy version of this role is to strip features out until it's simple. We don't want that. We want the depth fully preserved and the path to it made clear. Progressive disclosure, sane defaults, an interface that teaches you as you use it, and a first session that delivers a real answer before it asks you to understand anything.

What You'll Own

The product experience, end to end. Information architecture, core flows, onboarding, dashboards, data visualization, empty and error states, mobile. You'll audit what exists, decide what's broken, and make the case for the order in which we fix it.

Onboarding and time-to-value. The single highest-leverage surface in the product. A new user should reach a genuinely useful insight in their first session without reading documentation.

Data visualization. A large share of this product is charts, tables, and comparisons. Designing these well:  what's the default view, what's hidden, what a number means without a glossary is a real craft, and it's central to this job.

Designing for AI interaction. Parts of the platform are conversational or agentic. The design patterns for this are still being invented industry-wide. You'll be inventing some of ours: how the system shows its reasoning, how it handles uncertainty, how a user knows what to trust and when to check.

A design system. The product has shipped fast and grown feature by feature, so patterns vary across surfaces. You'll build the components, tokens, and patterns that engineers ship against, so consistency stops being a per-feature negotiation.

The marketing site and brand. You also own how Modern looks to the outside world: the website, product marketing assets, the visual identity of the platform. The brand should look like it belongs to a company at the front of this category.

Research, at a scale that fits. You'll talk to users regularly. You have an unusual advantage here: our own ai Residency team uses the product for hours a day and will tell you exactly what's painful. Use them, but don't only use them. They're expert users, and your hardest design problem is the person who isn't.

What Success Looks Like

First 30 days: You've used the platform the way a customer does, sat with agency operators while they work in it, and delivered a clear-eyed audit of where new users get stuck and what we should fix first. We want the unvarnished version.

First 90 days: A redesigned onboarding and first-run experience shipped. The beginnings of a design system in place. A prioritized roadmap of UX debt with a clear argument for sequencing.

First 6 months: The core dashboards redesigned and shipped. Measurable movement in activation and time-to-first-insight. Design is a real function here, not a re