Head of Marketing

Head of Marketing

Town Web · HeyGov
Remote · Full-time contractor

The Quick Version

Have you ever seen a company create their own National Holiday as part of its marketing efforts?

We did!

Speaking of silly stuff, we even wrote and produced our own comedic commercial about the real pains that our customers have, and it helped make one of our tools the fastest growing AI tool in the industry! 

Ultimately we want our marketing to be funny, human, and memorable, because honestly a lot of the stuff out there in the government industry (which is where we compete) is boring. 

Now we're looking for someone exceptionally creative to lead our marketing department — a person with the freedom to take big creative swings and the resources to execute their own.

Our brands — Town Web, HeyGov, and ClerkMinutes — form a suite of tools built specifically for municipal clerks, and each one is crafted to be exceptional at its job. If you're a highly effective, exceptional marketing professional, we'd love for you to apply. Below are more details about who we are and what we're trying to achieve.

Here's a video to tell you more about this role !

The details
Who we are

We're a small, bootstrapped company approaching $3M in ARR, competing against large, private-equity-owned firms with far deeper pockets. That's why our marketing has to be exceptional on two fronts at once: creative work that is unique and memorable, and follow-through to match it — multi-channel campaigns, disciplined measurement, and sophisticated execution that turns attention into pipeline.

Our customers are municipal clerks at cities, counties, and municipalities of all sizes. They are busy, under-resourced, deeply practical, and they talk to each other (which as you can guess is why we are emphasising the need to have exceptional marketing!)

We build focused products for the clerk specifically, designed to work together as a suite. ClerkMinutes became one of the most widely adopted tools in its category largely on the strength of marketing that looked like nothing else in this space, and your job is to push that further across the whole portfolio. We run on EOS, and the marketing department's cadence — L10s, quarterly Rocks, scorecards — will be yours to run.
What you'll own
- Strategy and positioning across the portfolio, and the department's EOS operating cadence
- Demand and revenue — building a qualified pipeline for Sales through targeted campaigns and similar initiatives. This is how success is measured. 
- Full-channel execution — conferences, webinars, direct mail, PR, and outbound alongside digital and paid. Clerks trust people who show up in person, so you will too.
- Lifecycle marketing — from first touch through trial to customer, along with the tech, tracking, and attribution behind it
- The quality bar — you're the final day-to-day reviewer on copy, design, campaigns, and launches
- Go-to-market with Product and Sales — new product launches and targeted campaigns that get us early beta testers, help build awareness for product pilots, and than formal product releases.

Who does well here

Isn’t it clear we’re looking for somebody extremely creative and ambitious!? 😛Are you “THE ONE?” 

We’re looking for a creative strategist and an enthusiastic builder who can lead the team from the front line. Think of a special-forces team leader: they plan the mission, and when it's time to move, they're also the first one through the door. That's the posture this role needs — you set the strategy, and then you're in the weeds executing it right alongside the team.

And there is a team. You'll work directly with our copywriters, internal product managers, the sales team, and the people who handle data connection and attribution through Salesforce and our other marketing tools. You'll have a team around you, but want to be clear: we’re not looking for a “manager of managers”.

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