Head of Brand & Community - Modern AI Platform

About Modern

Modern is an AI-native data and intelligence platform for commerce brands, and an ai Residency that runs on it every day.

That second part matters more than it sounds. Our ai Residency team operates a portfolio of DTC brands using this exact platform: attribution, cohort analysis, media mix, creator performance, lifecycle. Every feature has already survived contact with real P&Ls and real clients before it reaches anyone else.

It also means you'll have something most B2B social people would trade a limb for: a constant supply of real data, real results, and real operator stories to build content from.

The Role

Modern should be the company operators can't stop talking about. The platform they feel behind for not using yet.

We're not there. The product earns that reputation; the market doesn't know it yet. Your job is to close that gap.

You own how Modern shows up publicly and how demand gets created. Social is the center of gravity. The day-to-day craft of this job is content and community across platforms, and everything else extends from it.

The hard part of this role is audience. You're talking to two groups at once. AI-native builders and technical operators who will judge us instantly on whether we actually know what we're talking about, and brand owners doing $5M–$50M who care about one thing: does this make me money. Content that impresses the first group often alienates the second. You need to speak to both without sounding like you're hedging, and know which platform is for which.

What You'll Own

Content strategy and execution across every platform. LinkedIn, X, TikTok, Meta, YouTube, Reddit, and wherever the conversation moves next. Each one gets a distinct approach, not the same post reformatted five ways. You're writing, filming, editing, and shipping. This is a hands-on role.

Community, not just audience. Showing up in the places operators already are: Reddit threads, Slack and Discord communities, comment sections, DMs, and building relationships rather than broadcasting. Eventually, building a space of our own.

Founder and executive brand. Leadership's personal accounts are often the highest-converting channel in B2B. You'll ghostwrite, coach, and build a consistent presence for our executives on LinkedIn and X.

AI creator and influencer partnerships. Sourcing, vetting, and managing relationships with AI-native creators and commerce operators who can credibly speak about what we've built. You'll run this end-to-end and partner closely with the Head of Sales, since these relationships turn into pipeline.

Demand generation beyond social. Newsletter, podcast or video series, webinars, events and conference presence. You'll decide which of these are worth doing and prove it before scaling.

Turning data into content. This is our unfair advantage. We sit on aggregate commerce performance data and a portfolio of brands with real outcomes. Benchmark reports, teardowns, trend analysis, "here's what actually happened when" posts. You'll work with the data team to turn that into content nobody else can publish.

Measurement. You'll define what good looks like beyond follower count and report on it honestly. Reach and engagement, yes, but also site traffic, signups, pipeline influenced, and community growth.

What Success Looks Like

First 30 days: You've learned the product well enough to have opinions about it, audited our current presence and our competitors', and delivered a channel-by-channel strategy with a clear argument for where to focus first.

First 90 days: A consistent publishing cadence running across priority platforms. Executive accounts active. A first data-driven content asset shipped. Early creator conversations underway.

First 6 months: Measurable growth in audience and, more importantly, inbound. A working creator program with active partners. Content is generating conversations the sales team can act on.

First 12 months: Modern has a recognizable voice in the commerce-AI co