Senior Software Development Engineer (Social Listing)

About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts

About the Team:
Millions of businesses post to social media through HighLevel 's Social Planner. Hundreds of thousands of posts go out every day across every major social platform, each with its own API, rate limits, and frequent changes. Our job is to make that look easy.We're a small team with a big surface area, and we're building the next layer on top of publishing: understanding what the internet is saying about our customers, at scale, with AI. We're hiring a senior full stack engineer who can own critical systems and large features end to end, proactively identify problems, drive scalable solutions, and raise the engineering quality bar across the team.
Responsibilities

- Own critical subsystems and large features end to end - from problem discovery and technical design through development, rollout, monitoring, and measuring customer and business impact.

- Lead major technical initiatives within the team and drive architecture, design, implementation, rollout strategy, and post-release improvements.

- Proactively identify system problems, including scalability bottlenecks, reliability risks, performance issues, technical debt, usability gaps, and operational inefficiencies, and drive solutions without waiting for them to be assigned.

- Design and operate reliable distributed systems using message queues, background workers, schedulers, retries, idempotency, caching, and high-volume third-party platform API integrations.

- Anticipate scale, edge cases, failure modes, rate limits, API changes, and downstream system implications before they become production problems.

- Evaluate architectural and technology trade-offs across scalability, reliability, maintainability, cost, development velocity, and customer impact.

- Build data pipelines that ingest and enrich large volumes of social data and metrics from multiple sources and provide infrastructure for fast analytics and insights.

- Process media at scale, including image and video upload, transformation, optimization, generation, storage, and delivery in the formats required by different social platforms.

- Ship both backend APIs and frontend experiences, with strong attention to usability, performance, accessibility, and customer experience.

- Build production-grade AI capabilities using LLMs, image/video generation, embeddings, RAG, tool