Senior Product Manager, Monetization

Rechat is the operating system for real estate. Marketing, CRM, transactions, listings and AI in a single product, replacing the disconnected stack of tools most agents are forced to stitch together.

Some of the largest brokerages and networks in North America run their business on us, and tens of thousands of agents use Rechat every week. We have spent the last two years rebuilding the product to be AI-native, and we are growing quickly.

REMOTE (Work may be performed anywhere)

The Role

Tens of thousands of agents use Rechat. Their brokerage pays for their seat, and for most of them that is the entire commercial relationship we have with them.

We also build the premium products those same agents want: websites, AI-driven marketing, advertising and social. Those are worth many multiples of a seat, and almost none of our agents buy them today.

There is a second problem sitting next to the first. An agent cannot currently find Rechat, sign up, try it and start paying us on their own. There is no door. Every path in runs through a brokerage contract or a conversation with a person.

You are here to build both: the door, and the upgrade path behind it.

Any agent, anywhere, should be able to discover Rechat, sign up alone, reach something valuable quickly, and become a paying customer without ever speaking to us. And every agent already using Rechat should have an obvious, well-designed reason to pay us more.

Your remit is conversion, wherever it happens. Our demand team drives attention and traffic. From the moment an agent shows interest, it is yours: the landing page, the signup, the trial, the first valuable moment, the upgrade, the checkout. You own the percentage at every one of those steps.

And your other job is time to value. Every setup step between signing up and getting something useful costs us a percentage of the agents who signed up. Uploading a logo, choosing colours, configuring templates, importing contacts. Your job is to delete as many of those steps as possible, and to make the ones that remain fast enough that nobody abandons. An agent should reach something they would be sad to lose within their first session, not their first month.
Those two things, conversion and time to value, are what you are here to move. Everything below is in service of them.
That includes reaching agents proactively rather than waiting for them to log in. We have an AI assistant in the product, and one of the most interesting questions in this role is how much of the buying journey it can carry on its own.

This is the largest revenue opportunity in the company and nobody owns it today.

What You'll Own:

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Touchless signup. Self-serve onboarding, trial mechanics, and the path from trial to paid. Engineers are working on this now and they need a product owner.

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The conversion path outside the app. Pricing pages, plan comparison, signup and trial-start pages, and the experiments that improve them. Our demand team buys the traffic and runs campaign pages. You own the pages where interest turns into an account.

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Checkout and billing. Card on file, self-serve purchase, upgrades, downgrades, failed payment recovery. Some of this does not exist yet and you will specify it.

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The in-product upgrade path. Who sees a prompt, where in their workflow, what it says, what happens when they click, and how much completes without a human.

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Seat-to-paid conversion. Turning agents on a brokerage-paid seat into agents paying us directly.

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Proactive outreach that converts. Anything triggered by product behaviour: a trial ending, a limit reached, a feature explored, an account gone quiet. In-app, push, and behaviour-triggered email and SMS, including what our AI assistant does on its own initiative. Our demand team owns marketing and nurture campaigns; you own everything the product sends because of what someone did or stopped doing.

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Reactivation. A large number of agents have access and are not using it, and you c