Senior Organic Search Strategist (Remote, £38-41k)

Ellipsis is emerging as a market leader in “GEO” for B2B technology companies. This is a high-impact, varied role in a fast-moving and ambitious agency.

The transition to AI search has put a lot of the SEO industry on the back foot. Ellipsis has always been consultative/strategic in our approach; we started building AI search products in 2021 on GPT-2, and thus this has been a time for us to thrive.

Today, we think we have a better understanding of AI search than almost anyone else. We have the tracking product (built in-house), the data (~25 million AI answers for analysis, with more tracked weekly), and the execution end-to-end from strategy, to writing, to in-house design, to optimization, and performance reporting.

As our newest Senior Organic Search Strategist, you will own the organic search strategy for your own portfolio of clients: deciding what work we do, when we do it, and why. You’ll be a strategic partner who understands each client’s goals, requirements, and position in the market, and who turns that understanding into a programme of work that our Content, Writing, and Design teams can execute -- and that actually helps the client win.

We have an increasingly varied (and growing) portfolio of clients, and are adding a second senior strategist to the team to support that growth, provide our sales team with more strategic support with prospective clients, and continue improving our understanding and execution of AI search strategy. It is an exciting time to join us.
What you’ll do

The Senior Organic Search Strategist role is varied, fast-paced, and requires excellent strategic judgement. You’ll be responsible for a mixture of big-picture strategy across your client portfolio and hands-on strategic deliverables -- everything from minor content updates to full-site technical SEO audits -- giving you both the perspective to set direction and the depth to know exactly what it takes to execute it.

Ellipsis’ understanding of AI search is cutting edge, and we have proven experience of ensuring our clients win. The heart of this role is doing just that -- you’ll own the organic search strategy for a portfolio of clients, and shoulder the responsibility for ensuring we recommend and execute the right work, at the right time, for each of them.

Our Content Managers own day-to-day client relationships and delivery, but you’ll join client calls alongside them to present strategy, explain performance, and make the case for a course of action. You’ll need to be confident building a clear, evidence-based argument, presenting it to multiple stakeholders, and handling challenge or pushback appropriately live on calls.

In practice, the role breaks down into five areas:
1. Owning client strategy

You’ll plan -- and ensure we effectively execute -- GEO strategies for your portfolio of clients. This starts with deeply understanding each client: their goals, their requirements, their position in the market, and how we can help them win. From there, you’ll translate that understanding into a clear programme of work, brief it into our Content and Writing teams, and keep it pointed at the outcomes the client actually cares about.

We are strategic partners to our clients, not the type of agency where the answer is always “do more content”. A large part of your judgement will go on knowing when to stick with an established strategy and when to pivot -- and on being able to explain that reasoning to the client either way.
2. Piloting our technology

Ellipsis has built its own proprietary technology for AI search, and our strategists are its primary pilots. You’ll use our tooling day-to-day to identify the right work for each client at the right time, and you’ll be expected to feed back on what works (and what doesn’t) so we can get better faster. The tooling does the groundwork; your judgement is what turns its output into a recommendation worth making.
3. Driving performance

You’ll be across performance for every client in yo