Senior Marketing Manager

Job Title: Senior Marketing Manager

Location: South Africa

Job Type: Full-Time, Remote

Working Hours: US Hours (9am-5pm EST)

Salary: South African Rand (ZAR)

We are looking for a highly experienced Senior Marketing Manager to take full ownership of a growing company’s marketing strategy, brand positioning, digital presence and lead-generation activities.

This is a senior, hands-on marketing leadership role for someone who can develop the strategy and lead its execution from beginning to end. You will be responsible for strengthening the brand, improving search visibility, generating high-quality leads and developing sustainable referral and partnership channels.

This is not a social media coordinator or content-posting position. We are looking for a commercially minded marketing professional who understands how SEO, paid advertising, content, social media, brand strategy, campaigns and website performance work together to generate measurable business results.

You will have the autonomy to outsource specialist work such as graphic design, web development, copywriting or motion graphics when required, while remaining accountable for the overall strategy, quality and results.
Key Responsibilities
Marketing Strategy & Leadership

- Develop and own the company’s overall marketing and brand strategy.

- Translate business objectives into clear marketing priorities, campaigns and measurable targets.

- Create and execute an integrated marketing plan across digital, referral and brand-development channels.

- Manage campaigns from initial concept through execution, measurement and optimisation.

- Advise senior leadership on market positioning, growth opportunities and marketing priorities.

- Build and develop the marketing function as the company grows.

- Identify when additional specialist support, agencies or contractors are required.

Brand Strategy

- Strengthen and consistently manage the company’s brand across all platforms.

- Develop clear and compelling messaging for clients, families, referral partners and other key stakeholders.

- Ensure all marketing materials reflect a professional, credible and consistent brand.

- Oversee external designers, copywriters and creative specialists where required.

- Maintain high standards across all marketing output.

SEO, Website & Digital Performance

- Develop and execute an SEO strategy to improve search visibility, rankings and organic traffic.

- Conduct keyword, competitor and market research.

- Improve website content, structure, user experience and conversion performance.

- Monitor website traffic, user behaviour, lead sources and conversion data.

- Identify opportunities to improve website performance and lead conversion.

- Coordinate website improvements with external developers or specialists.

- Ensure digital activity is focused on meaningful business outcomes and lead generation.

Paid Advertising & Lead Generation

- Plan, manage and optimise Google Ads and other relevant paid advertising campaigns.

- Develop campaigns focused on generating high-quality, relevant leads.

- Monitor campaign performance, budgets, conversion rates and cost per lead.

- Test and optimise messaging, audiences, landing pages and campaign strategies.

- Analyse results and make data-driven recommendations.

- Provide clear reporting on performance, challenges, opportunities and recommended adjustments.

Content, Social Media & Campaigns

- Develop a content and social media strategy aligned with broader commercial objectives.

- Oversee the creation of website content, social media content, campaigns and marketing materials.

- Ensure content is relevant, accurate, engaging and appropriate for a professional healthcare environment.

- Build brand awareness, engagement and trust across relevant platforms.

- Manage marketing and campaign calendars and ensure consistent execution.

- Ensure content supports lead generation and business growth rather than simply focusing