Senior Manager of Shopper Marketing, CVS (Residence Based, Residence Based, US)

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Senior Manager of Shopper Marketing, CVS
Job Overview:

The Senior Manager of Shopper Marketing will play a pivotal leadership role within the Integrated Marketing and CVS Sales teams at Bayer Consumer Health, US. This position is essential for influencing investment decisions and fostering cross-functional support. The focus of this role is to create best-in-class shopper plans that align with Joint Business Plan (JBP) goals, enhance Bayer 's profitability, and promote effective household growth.

The Senior Manager will take full ownership of developing comprehensive omni-channel strategies, while embedding data-driven thinking into business planning. This role is dedicated to converting shoppers across our full and diverse portfolio of health and wellness brands, addressing category need states, designing tactical plans, and crafting impactful creative solutions. Additionally, the role encompasses establishing learning plans for measurement and analysis, ensuring each campaign's success and identifying opportunities for optimization.
Your Tasks and Responsibilities:

- Omni-Channel Campaign Development: Lead the creation and execution of omni-channel marketing campaigns that align with Bayer ’s brand objectives and retailer strategies. These campaigns should be designed to engage CVS shoppers effectively and drive conversion across various platforms.

- Cross-Functional Collaboration: Operate at the intersection of Brand, Commercial Strategy, Ecommerce, Insights, Media Strategy, Media Activation, and Sales. Collaborate with these teams to drive incremental growth for our OTC category and ensure that all marketing efforts are cohesive and aligned with overall business goals.

- Shopper Marketing Expertise: As a senior subject matter expert in shopper marketing, influence investment decisions and drive cross-functional support to deliver best-in-class shopper marketing plans that meet Joint Business Plan (JBP) goals, enhance Bayer ’s profitability, and facilitate effective growth within households.

- Data-Driven Insights: Take full ownership of creating holistic omni-channel strategies that are grounded in CVS 1P data. Analyzing shopper behavior and category need states to design tactical plans and impactful creative that resonate with consumers.

- Performance Measurement and Optimization: Co-develop learning plans for measuring the effectiveness of each campaign, along with Retail Media Strategists and Data partners. Use insights gained from analysis to inform future strategies and optimize ongoing campaigns for better performance.

- Champion a culture of continuous learning and education around retail, bringing forward thought leadership.

- Creative Development: Work closely with creative teams to ensure that all marketing materials are engaging and aligned with brand messaging, while also being tailored to meet the specific needs of the CVS shopper.

- Investment Influence: Act as a subject matter expert to guide investment decisions and foster cross-functional support for shopper marketing initiatives.

- Must travel once per month. Predominately to New Jersey or Rhode Island.

WHO YOU ARE:

Bayer seeks an incumbent who possesses the following:
Required Qualifications:
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- Bachelor’s degree is required.

- Analytical: Strong analytical capabilities with a focus on leveraging data to inform strategic decisions and drive campaign success.

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