Senior Manager, Demand Gen / ABM
Albert helps chemists change the world by building technology that understands how they work. As chemists ourselves, we know whatit’slike when softwaredoesn’twork the way you do — stuck with systems built by people who never spent a dayatthe bench.That’swhy we created Albert OS, the first AI-native operating system for materials science, designed to remove every obstacle between curiosity and discovery.
We are looking for an ambitious and results-driven Director, Demand Generation & ABM to join our growing team. This role, with a focus on building and leading the programs and people that translate Albert's category narrative into measurable pipeline and revenue, will play a key part in driving successful outcomes for Albert's most strategically important growth initiatives.
If you are passionate about cutting-edge technology and thrive in a fast-paced, mission-driven environment, we want to hear from you.
What you'll do
Strategy & Delivery
- Own marketing-sourced and marketing-influenced pipeline targets; define and execute the channel and program mix required to hit quarterly and annual pipeline goals across a defined set of 220 high-value enterprise accounts.
- Build and lead Albert's ABM approach from the ground up — including account segmentation, tiering, and play design — across paid, email, events, and executive engagement programs.
- Set the integrated marketing strategy that connects demand generation, web, SEO/GEO, and events into a single, coherent pipeline engine; ensure every channel and program is tied to measurable revenue outcomes.
- Define Albert's organic and generative engine optimization strategy, positioning the company to capture intent and authority in a category it is actively defining.
Execution & Collaboration
- Personally own and execute demand generation and ABM programs across LinkedIn, retargeting, outbound email alignment, and content-driven executive engagement.
- Lead, develop, and hold accountable a small team of direct reports responsible for web performance, SEO/GEO, and field and executive events.
- Partner with sales leadership and SDRs on target account selection, outreach sequencing, and conversion strategy from initial engagement through to qualified pipeline.
- Work with marketing operations to define attribution models, build pipeline reporting, and continuously test and optimize for funnel efficiency.
- Orchestrate a cross-functional pod spanning product marketing, content, marketing operations, and design — driving alignment and accountability toward shared pipeline goals.
Leadership & Impact
- Build and develop a high-performing small team; set clear expectations, create growth paths, and ensure delivery quality across web, SEO/GEO, and events without requiring constant oversight.
- Define what pipeline success looks like beyond MQLs; set the measurement standard for the full function and hold the system accountable to revenue outcomes.
- Operate as Albert's internal authority on demand generation strategy and integrated marketing, shaping how the company scales pipeline as it defines a new category in AI-native scientific software.
- Represent the marketing function in cross-functional planning conversations with sales leadership, product, and executive stakeholders.
You will have
- 10+ years of experience in B2B demand generation, growth marketing, or integrated marketing roles, with a demonstrable track record of owning or directly influencing pipeline targets.
- Proven experience leading and developing direct reports — building a team's capability and holding it accountable to outcomes, not just activities.
- Background in SaaS or B2B technology required; experience in life sciences, scientific software, or enterprise R&D preferred.
- Proven ability to build demand programs from scratch in a high-growth or early-stage environment — not only optimizing existing infrastructure.
- Hands-on experience with ABM platforms such as 6
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