Senior Director, Revenue Marketing

Who We Are:

ExtensisHR , one of the largest Professional Employer Organizations (PEOs) in the U.S. with client employees in all fifty states, is looking for talented people to join our team. If you want to contribute your talents, make a bigger impact, and be part of the growing PEO & HRO industry, we are interested in talking to you. Our renowned industry leadership in customer service starts with our people. You can contribute to delivering on our brand promise of helping organizations succeed through our people-first approach in solving customer’s ever-evolving HR needs. Our HR offerings include personalized services for HR, employee benefits, payroll and taxes, employer risk, compliance, and employee management. Today, we manage over $3 billion in employment-related costs annually—and we are growing every day.

For more information about the company visit www. ExtensisHR .com.
Who You Are:

The Senior Director, GTM Revenue Marketing is a strategic, revenue-centric leader responsible for shaping, executing, and scaling ExtensisHR 's integrated go-to-market strategy.

This role oversees the development of multi-channel, acquisition-focused programs that generate predictable, high-quality pipeline for both direct and broker channels with deep expertise in GTM planning, integrated campaigns, and a hybrid ABM execution model aligned with our conversion timeline; including budget planning, executive level reporting and managing a team of 3–5. The ideal candidate is a player-coach who can simultaneously design strategy, lead and grow a team, manage a sizable budget, and roll up their sleeves to execute with precision. You'll build a direct channel into the majority of the business, with real budget and a team you hire yourself.
What You'll Do:
- Go-to-Market Strategy & Integrated Campaign Leadership

- Develop and lead end-to-end integrated marketing programs across national, regional, and vertical targets.

- Build a scalable and repeatable campaign framework for each ExtensisHR product offering aligned with each product's ideal customer profile and sales motion. Execute multi-channel demand programs including email, digital, direct mail, events, ABM tactics, and intent-based activation.

- Lead ABM and demand-capture strategy across the full addressable market, optimizing engagement for both high-intent and low-intent audiences.

- Incorporate predictive analytics, buyer behavior insights, and ICP data into campaign design and targeting in partnership with Marketing Operations.

- Pipeline Generation & Revenue Alignment

- Own pipeline contribution metrics including volume, conversion rates, velocity, and influenced revenue against target.

- Partner directly with Sales (direct and broker) to design programs aligned to territory, vertical, and account-level priorities.

- Develop named-account ABM programs that increase engagement, meetings, and opportunity creation.

- Cross-Functional Collaboration

- Maintain strong, ongoing partnerships with Sales, Operations, Product, Broker Relations, and Leadership.

- Ensure synchronization of program strategy with corporate launches, product initiatives and go-to-market priorities.

- Work closely with content and creative teams to develop targeted messaging, compelling assets, and conversion-driving content.

- Align closely with Digital Marketing to deliver cohesive advertising, retargeting, co-branded campaigns, and audience-specific activations.

- Marketing Team Leadership & Development

- Hire, lead, mentor, and develop a high-performing Revenue Marketing team, including the Senior Manager, GTM Programs and Manager, GTM Programs.

- Apply a player/coach mentality setting standards through hands-on work while fostering a collaborative, learning-focused environment.

- Build expectations for precision, accountability, and continuous improvement across the team.

- Program Execution, Optimization & Reporting

- Track, measure, and report on program and campaign performance