Senior Director, Marketing Strategy

Why this role exists

Blend's marketing function has grown into a global operation that spans the full marketing funnel, from brand and market perception through demand and pipeline. We are looking for a senior marketing leader to partner with the Head of Global Marketing to drive impact.

Blend has a clear identity and a real point of view. This role takes that foundation and expands it. The goal is to make the story land harder in the markets we are going after and extend it into the categories and regions we are moving into next, with tangible impact on the business. That means shaping how we describe ourselves, holding the through-line across various areas that reach the market, and making sure the story is consistent whether it shows up in an analyst evaluation, a press release, a conference stage, or with our partners and clients.

That partnership will look different depending on the work. Some of it is collaboration: setting strategy together, pressure-testing decisions, working through team scalability. Some of it is trusted ownership: taking a set of priorities, being accountable for the outcome without needing to check in, and managing a team with driven execution.

The shape of this role will also evolve as the business does. Today the center of gravity sits in business storytelling: translating growth objectives into a narrative the market believes, and making sure it holds up wherever Blend is evaluated. Over time it is likely to expand into growth priorities like events, partner marketing, and demand.
Where you will have impact

Our approach is account-based. We put focused energy against a defined set of target accounts and named markets, which means the narrative, the campaigns, the events calendar, the partner motions, and the regional plans all have to point in the same direction. A meaningful part of this role is making that focus real — and keeping it disciplined when it would be easier to broaden.
Market narrative and strategic consistency

- Sharpen how Blend describes itself in market, including category positioning, differentiation against the firms we compete with, and the through-line that connects our thought leadership

- Own the messaging architecture that campaigns, events, sales enablement, executive communications, and partner materials all draw from

- Establish the editorial standards and governance that keep the story consistent across regions, functions, and channels, and define what good looks like so the standard survives without you in the room

- Serve as the editorial check on the work that carries the most reputational weight: press releases, analyst responses, executive bylines, and launch narratives

- Ability to define success metrics, track and develop reporting that supports decisions made in this area and their expected or actual impact to the business.

Reputation and market perception

- Own how the business storyline lands publicly — earned media, thought leadership, and executive visibility that put Blend's leaders in the conversations that shape our market

- Guide the analyst relations approach alongside the Head of Global Marketing and the senior leadership team: which evaluations we pursue, what we say in them, and how we build durable standing with the firms that define our category

- Turn client outcomes into credible, well-sourced proof that carries weight with buyers, analysts, and media

Growth capacity and planning

- Partner with the Head of Global Marketing on the annual and quarterly plan, translating company growth priorities into sequenced, resourced marketing work

- Own the measurement framework for your areas: what we are accountable for, how it is tracked, and how it gets reported to the executive team and the board

- Bring rigor to investment decisions, including where to spend, where to stop, and what tradeoffs we are making

- Build the growth capacity that makes the storyline usable — enablement, client-facing materials, and proof that moves an a