Senior Director, Integrated Marketing & Strategy

At Thorne , we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne , you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage.
The Senior Director, Integrated Marketing & Strategy is responsible for translating Thorne ’s brand strategy into integrated, full-funnel marketing campaigns that build brand equity, strengthen the customer experience, and drive measurable business results across every customer touchpoint. Working in close partnership with the SVP, Brand & GTM, this leader transforms annual brand priorities and campaign strategies into executable omnichannel marketing plans. The Senior Director serves as the central orchestrator across Marketing, bringing together channel owners, Creative, Production, Product Marketing, Analytics, Communications, Retail, Healthcare Practitioner Marketing, and other cross-functional partners to ensure campaigns and always-on initiatives tell one cohesive story.

This role owns the integrated marketing planning framework and calendar, creating alignment around audiences, messaging, channel activation, sequencing, timing, dependencies, and measurement. By combining customer insights, channel expertise, and performance data, the Senior Director ensures marketing programs effectively move customers from awareness through consideration, conversion, and retention. The ideal candidate is a strategic and highly collaborative marketing leader who can connect big-picture brand strategy with disciplined execution. This individual brings deep integrated marketing expertise, strong executive influence, and the operational rigor required to coordinate complex campaigns across a sophisticated omnichannel consumer business.

RESPONSIBILITIES

Integrated Marketing Strategy & Planning

- Partner with the SVP, Brand & GTM to translate annual brand strategy, business priorities, and campaign direction into comprehensive integrated marketing plans.

- Develop integrated campaign architecture, messaging frameworks, activation strategies, and go-to-market plans that create a cohesive customer experience across channels.

- Partner with channel leaders to translate overarching campaign strategy into channel-specific plans while maintaining consistency in positioning, messaging, and customer experience.

- Build full-funnel campaign strategies spanning awareness, consideration, conversion, and retention, ensuring intentional sequencing of messaging and experiences throughout the customer journey.

- Develop integrated strategies for seasonal campaigns, product launches, brand initiatives, and always-on/business-as-usual (BAU) marketing.

- Connect customer insights, brand strategy, channel capabilities, and business objectives to determine how and where campaigns should activate.

- Ensure campaign strategies effectively balance long-term brand building with short- and long-term business performance.

Cross-Functional Marketing Leadership

- Serve as the central marketing leader responsible for aligning channel owners, Creative, Production, Analytics, Product Marketing, Communications, Retail, Healthcare Practitioner Marketing, and other stakeholders around unified campaign and BAU strategies.

- Establish clear campaign objectives, audiences, messaging, channel roles, deliverables, dependencies, and measures of success.

- Lead recurring integrated campaign planning meetings, working sessions, and cross-functional reviews to maintain alignment and accountability.

- Partner closely with the Production Manager to prioritize creative and marketing assets and ensure deliverables are produced according to campaign milestones.

- Create clarity across teams rega