Director of Marketing

About Metal Toad

Metal Toad is a strategic AI partner. We help our customers to use AI to build the engines of their future growth, aligning AI’s capabilities with their most important business opportunities. We are an AWS, Anthropic, and OpenAI partner.

Our team includes consultants, software engineers, devops engineers, UX designers, project managers, marketers, and supporting staff. It should go without saying, but everyone working at Metal Toad should be interested in the impact of AI, and believe in a human-first, AI-enabled future.

Metal Toad is a fully remote company, offering all team members the ability to work from home. Although Metal Toad is a remote company, we are currently seeking contractors residing in Brazil for this position. Compensation will be made in Brazilian Reais (R$), following the local currency of the country where the position is located. Due to legal limitations, we are unable to sponsor any type of visa.

To apply for this position, please submit your resume as a PDF.
Job Description

The Director of Marketing will own and lead Metal Toad 's global marketing strategy and execution across the United States and Brazil. This role is responsible for developing and executing an integrated marketing strategy, brand position, website, social media, email, events, content, demand generation, lead nurturing, and marketing communications.

The Director of Marketing will work closely with the leadership team, Sales, Demand Generation, and Design teams to strengthen Metal Toad 's brand, generate qualified demand, support sales, and communicate the value of our technology and professional services. The ideal candidate is a strategic marketing leader who can operate at both the strategic and executional levels in a fast-moving professional services environment.
Responsibilities
MARKETING STRATEGY & LEADERSHIP

- Own and continuously evolve Metal Toad 's global marketing strategy, priorities, positioning, and go-to-market approach across the United States and Brazil.

- Translate business goals into measurable marketing plans, campaigns, programs, and priorities across short- and long-term horizons.

- Lead integrated marketing programs across website, social media, email, content, events, demand generation, lead nurturing, PR, and other relevant channels.

- Define marketing KPIs, monitor performance, and provide regular reporting on campaign, funnel, engagement, brand, and pipeline metrics.

- Manage marketing priorities, budgets, external vendors, and resources as needed.

- Build scalable and repeatable integrated marketing campaigns.

- Ensure overall campaign quality, consistency, and effectiveness.

BRAND & MESSAGING

- Own and continuously evolve Metal Toad 's brand voice, messaging, positioning, and brand consistency across internal and external communications.

- Translate complex technical, business, and client concepts into clear, compelling messaging for target audiences.

- Ensure consistency in Metal Toad 's messaging and brand experience across marketing channels and materials.

- Develop compelling messaging and content that strengthens Metal Toad 's position as an innovative technology and professional services firm.

EVENTS

- Plan, manage, and evaluate events, conferences, executive engagements, sponsorships, and other field-marketing initiatives.

- Develop event strategies aligned with brand awareness, relationship building, demand generation, and business development goals.

- Manage and evaluate marketing spend related to conferences, events, and sponsorships.

- Represent Metal Toad as a brand ambassador at relevant networking, industry, client, and executive events.

WEBSITE

- Lead website strategy and ongoing optimization, including content, conversion opportunities, SEO, user experience, and alignment with business and campaign goals.

- Develop and implement SEO strategies to improve website visibility, organic search performance, and qualified traffic.

- Optimize we