EverPro - Senior Director of Marketing, Joist

Senior Director of Marketing, Joist – EverCommerce , (Remote, US/CAN)

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 725,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce .com.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here:

We are looking for an experienced Senior Director of Marketing to lead marketing for Joist, our B2B SaaS platform for contractors and home service professionals within the EverPro ecosystem, spanning estimates, invoicing, payments, job management, and work scheduling across Web, iOS, and Android.

In this role, you'll set the strategic and growth vision for Joist marketing across brand, product marketing, lifecycle, and go-to-market strategy, partnering closely with Joist's GM, Head of PLG Growth, Product, and central Marketing to ensure marketing investment drives measurable business outcomes.

Responsibilities:

- Develop and implement cohesive go-to-market strategies that drive growth for Joist, a multi-platform (Web/iOS/Android) product-led growth business

- Own customer acquisition strategy and performance for Joist across paid and organic channels, including traffic, signup, conversion, customer quality, acquisition efficiency, and revenue growth — not just top-of-funnel volume — across Web, iOS, and Android

- Own Joist's brand and product marketing strategy, including positioning, messaging, voice, category narrative, competitive intelligence, launch strategy, and GTM enablement, while evolving how Joist shows up in emerging discovery channels such as AI-powered search and answer engines

- Own go-to-market strategy and execution for Joist+, Joist's most critical strategic launch and the flagship product-led growth offering across the wider EverPro portfolio — including positioning, pricing/packaging input, launch sequencing, and cross-functional alignment with Product, Growth, and central marketing — with Joist+ also serving as connective tissue between Joist and EverPro's other solutions (Pro Packs)

- Partner closely with the Head of PLG Growth, Product, Data, and Support to connect acquisition, onboarding, conversion, and retention into one coordinated growth system, identifying and removing friction across the customer journey and owning the marketing components of the PLG roadmap, including lifecycle engagement, experimentation, and pricing and packaging inputs

- Develop and lead lifecycle marketing strategy across onboarding, engagement, monetization, retention, and reactivation, with a material stake in downstream customer value and retention outcomes given the link between acquisition quality, onboarding, positioning, and long-term customer value

- Build and scale a rigorous marketing experimentation and measurement culture, including A/B testing, geo-testing, incrementality, attribution, and other approaches that improve decision-making across acquisition and lifecycle

- Lead and develop the Joist marketing team across growth marketing, product marketing, and lifecycle, while partnering effectively with EverPro's central Marketing organization across paid, organic, web, content, and brand expertise. This role owns Joist's strategy, prioritization, and outcomes, while central Marketing provides specialist execution and channel expertise

- Coordinate closely