Senior Digital & CRM Manager (w/ SEO experience) (021 -1,317)

Looking for Philippines-based candidates

Job Role: Senior Digital & CRM Manager (w/ SEO experience)
Compensation range: AUD $3,100 - $4,300 monthly
Engagement type: Independent Contractor Agreement

Work Schedule: This is a full-time role aligned with Australian business hours. Philippines-based candidates are preferred to allow approximately 2–3 hours of working-hour overlap with Sydney.
Who We Are:

At Hunt St , we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote, so you'll be able to work from home.
Who The Client Is:

Our client is a growing hospitality group operating 18 venues across Sydney, including pubs, bars, restaurants, a nightclub, and accommodation properties. The group has an ambitious growth plan, with up to 10 additional venues expected within the next 18 months.

This is a newly created role and an opportunity to take ownership of the group's digital presence across multiple venues and brands.
Role Overview:

We are seeking a Senior SEO & CRM Manager to own how the group's venues are discovered online, converted into bookings, and brought back through CRM and customer engagement activity.

This is a hands-on senior role. You will be responsible for improving local search visibility, building and optimising venue pages, managing Google Business Profiles, overseeing reviews, and developing CRM campaigns across approximately 10,000 existing customer records.

The ideal candidate will be highly proactive and able to assess a venue, identify opportunities, and determine what needs to be done without waiting for step-by-step instructions. You should be equally comfortable with strategy and execution — from identifying SEO opportunities and implementing structured data to building pages, sending campaigns, and responding to reviews.
Key Responsibilities
Local SEO & Discoverability

- Own and optimize Google Business Profiles across all venues.

- Audit and improve local search visibility across multiple Sydney locations.

- Maintain accurate business listings, NAP consistency, and local citations.

- Implement and maintain structured data/schema markup, including LocalBusiness, Hotel, and Events

- Monitor emerging AI search visibility and identify opportunities to improve discoverability.

- Manage review responses across venues, ensuring responses are handled within 72 hours.

- Develop and manage UTMs, unique URLs, and QR tracking to measure local activity.

Website & Conversion

- Build and optimize 60+ function room and accommodation pages across the group's venues.

- Manage CMS page creation, updates, and optimisation.

- Improve enquiry and booking pathways to increase conversion.

- Monitor page performance, redirects, and technical SEO requirements.

- Identify opportunities to improve venue, accommodation, event, and function-room pages.

CRM & Customer Engagement

- Import, clean, organise, and segment approximately 10,000 existing customer records.

- Manage CRM platform administration and configuration.

- Build and send email and SMS campaigns.

- Track engagement, redemptions, and campaign performance.

- Develop reporting to understand customer behaviour and identify opportunities for repeat visits.

Reporting & Optimisation

- Provide monthly digital performance reporting for each venue.

- Monitor discoverability, traffic, enquiries, bookings, reviews, CRM engagement, and other relevant metrics.

- Identify performance gaps and proactively recommend improvements.

- Work closely with the onshore Creative Lead and Group Brand, Marketing & Strategy Manager.

Requirements

- Minimum 5 years of hands-on local SEO experience, preferably across multiple locations or sites.

- Proven experience managing SEO for multi-location businesses. Multi-site experience is more important than agency experience.

- Strong hands-on kno