Senior Organic Analytics Manager

Risepoint is an education technology company that helps regional universities launch and grow online programs for modern learners. Risepoint supports more than 100 universities and colleges across five countries, with programs concentrated in high-demand fields including nursing, healthcare, teaching, business, technology, and public service. Our suite of products and services supports the full student journey and each university’s long-term goals. Together, we increase access to affordable education that delivers a strong return on investment for learners and meets employer and community needs. Learn more at risepoint.com.

The Impact You Will Make

This role helps Risepoint understand how organic discovery, AI search, and the digital experience contribute to student demand and enrollment. The Senior Manager, Organic Analytics will lead day-to-day analytical work across SEO, answer engine optimization (AEO), website/DXP performance, and the organic funnel. By connecting visibility and website behavior to leads, applications, and enrollments, this person will help the organization understand what happened, why it happened, where it is concentrated, and what actions should follow.

How You Will Bring Our Mission to Life
The Senior Manager, Organic Analytics is the primary day-to-day analytics partner for SEO, AEO, organic content, and DXP/CRO measurement within Channel Analytics. Working under the direction of the Sr. Director, Channel Analytics, this person leads analytical execution, develops measurement approaches, defines business and reporting requirements, conducts deep-dive analyses, and translates findings into clear recommendations. They partner closely with Analytics Solutions, which develops production dashboards, as well as SEO/AEO, Digital Experience, CRO, CRM, Data Engineering, and other analytics stakeholders. The role measures and evaluates organic strategy; it does not own SEO/content execution.
What You Will Do

- Lead monthly Organic MBR analysis and recurring performance diagnosis across SEO, AEO, website/DXP, and the organic funnel, including traffic, leads, applications/enrollments where available, conversion, YoY/MoM drivers, where performance is concentrated, opportunities, and risks.

- Analyze SEO performance using GA4, Google Search Console, and SEO platforms, including impressions, clicks, CTR, rankings/visibility, branded vs. non-branded demand where useful, landing-page/content performance, and where performance gains or declines are concentrated.

- Lead AEO measurement across AI visibility, citations, Citation Share/Share of Voice, prompts/topics, engine-level performance, AI referral traffic, competitive/source analysis, and downstream outcomes; partner with Profound or similar platform data as available.

- Design measurement for AEO, SEO, DXP, and CRO initiatives by establishing baselines, intervention dates, comparison groups or matched controls where appropriate, and post-launch reads; evaluate uncertainty, confounding, and whether observed changes are reasonably attributable to the intervention.

- Measure website and funnel performance from organic/AI discovery through landing-page behavior, forms, leads, applications, and enrollments; distinguish traffic-driven changes from conversion-driven changes and evaluate DXP migrations, site releases, and CRO changes.

- Reconcile GA4/GSC/SEO/AEO/CRM data, investigate material Organic performance changes, identify tracking or taxonomy issues before results reach leadership, and translate findings into 2–4 decision-ready insights rather than metric dumps.

- Define KPI logic, reporting requirements, analytical views, intervention/change logs, and data-quality needs; partner with Antonio/Analytics Solutions and Data Engineering to bring GA4, GSC, AEO platform, Salesforce, and intervention data into scalable reporting and Databricks-based workflows rather than relying on manual Excel processes.

What Success Looks Like

- Organic MBR analysis i