Senior CRM Manager - Automation & AI

Lingokids is on a mission to help families raise amazing kids through Playlearning™. Ready to join us on this exciting journey? 🚀

We're Lingokids , the #1 entertainment platform for young kids. Most kids content is designed to capture attention. We create experiences little ones genuinely love.

Everything we make is created in-house to be seriously fun, with the good stuff built in from the very beginning. We're KidSAFE certified, completely ad-free, and committed to giving families entertainment they can trust, with no compromise. Ever.

20 million kids come back to us every single month, and we’ve earned more than 50 awards along the way. Now we're going after something bigger: becoming the go-to entertainment destination for kids everywhere, and changing what content looks like for the generation growing up on it.
You in? Keep on reading.
Are you ready for Playlearning?™

Twenty million families open Lingokids every month, and each one is a different kid at a different point in their learning.

As Senior CRM Manager , you'll own how we talk to all of them across email, push, and in-app messaging . You'll build the automation and AI layer that keeps it personal at that scale: journeys that adapt to how each family actually plays and learns, audiences and content selected and generated automatically, and experimentation that runs continuously so the programme gets sharper every week.

You will own CRM as a domain end to end: the roadmap, the priorities, and the projects that run across Product, Data and Design.
What you'll do

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Own and evolve our Braze setup. Canvases, journeys, segmentation, Liquid, connected content, API triggered campaigns and webhooks.

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Design lifecycle automation that replaces manual work. Self-optimising journeys across onboarding, free-to-paid conversion, retention and win-back, with a clear view of which decisions the system should make on its own.

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Put BrazeAI to work. Get real value out of the Intelligence and Predictive suites (intelligent timing, channel and variant selection, churn and event prediction), evaluate what's worth turning on next, and be honest about where these features add value and where they don't.

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Use AI tooling to scale production and personalisation. Generating and adapting copy and creative variants, building localised versions, and automating QA so that quality goes up as volume goes up.

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Build the system, not just the campaigns. Reusable components, templates, naming conventions and documentation, so that builds get faster and more consistent as the programme grows.

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Partner with Data to feed better signals into CRM: event design, model outputs, audience syncs, and reporting we can actually trust.

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Run a continuous experimentation programme (A/B, multivariate, holdout groups) and make sure the learnings change the next journey rather than sitting in a deck.

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Own quality and governance end to end. Copy, rendering, links, deliverability, error handling, and consent and privacy compliance. We talk to grown-ups about their children, so the bar here is higher than in most CRM roles.

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Report on CRM's contribution to conversion and retention, with commentary and recommendations a non-CRM colleague can act on.

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Keep us current. Bring in what's working elsewhere in lifecycle marketing and AI-assisted CRM, and tell us what we should stop doing.

What we're looking for

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5+ years in CRM, lifecycle or marketing automation , with hands-on ownership of a marketing automation platform.

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Braze specifically. Canvas, Liquid, connected content, API campaigns, catalogs. You've built in it, not briefed someone else who did.

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Demonstrable experience with automation and AI in a CRM context. For example: predictive audiences, AI-assisted content and variant generation, automated QA or localisation, self-optimising journeys, or LLM-based workflows connected to your CRM stack. We care more about what you built and what changed as a result than