Senior Consultant, AJO

Position Overview
Blue Acorn iCi is seeking a Senior Consultant, AJO to design, implement, and optimize personalized customer engagement solutions using Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
This role partners with clients to translate business objectives into customer journeys, audience strategies, and cross-channel campaigns. The ideal candidate combines hands-on AJO implementation experience with a strong understanding of customer data, personalization, analytics, and marketing technology, along with the consulting skills to guide stakeholders from discovery through launch and ongoing optimization.

Location: Remote - United States
Key Responsibilities
Customer Journey Strategy & Implementation

- Facilitate discovery sessions to understand client objectives, customer lifecycle needs, engagement use cases, analytical questions, and intended business outcomes.

- Translate business requirements into solution designs, implementation plans, measurement approaches, technical documentation, and clear decision criteria.

- Design, configure, and maintain customer journeys and campaigns in AJO, including entry criteria, events, conditions, actions, and cross-channel orchestration.

- Implement customer engagement programs that support acquisition, onboarding, retention, and re-engagement.

- Independently own complex workstreams, resolve ambiguity, communicate risks and dependencies, and improve outcomes with minimal oversight.

Campaign Execution & Personalization

- Configure and deliver personalized communications across email, SMS, and push notifications based on client requirements.

- Develop audience targeting, personalization rules, and dynamic content using customer profile attributes and behavioral data.

- Collaborate with creative, content, and marketing teams to ensure messages align with campaign goals and brand standards.

- Apply consent preferences, suppression rules, and contact frequency requirements to journey and campaign execution.

- Perform end-to-end testing, troubleshoot issues, and support launch readiness and deployment.

Adobe Experience Platform & Customer Data

- Configure and work with AEP schemas, datasets, identities, and customer profiles to support AJO use cases.

- Define audience segmentation requirements and validate audience readiness for activation.

- Partner with data engineers and architects to ensure customer attributes and events are available, accurate, and suitable for the intended use case.

- Support data ingestion and integration requirements between AEP, AJO, and connected enterprise systems.

- Apply data governance and consent requirements throughout solution delivery.

Analytics, Measurement & Optimization

- Frame ambiguous business questions into clear hypotheses, analytical approaches, data needs, metrics, and decision criteria.

- Design measurement frameworks, KPI hierarchies, dashboards, and analytical narratives for complex business needs.

- Conduct trend, segmentation, funnel, journey, cohort, root-cause, and performance analysis as appropriate to the assignment.

- Monitor journey and campaign performance, investigate execution or data-quality issues, and recommend improvements.

- Connect customer, campaign, operational, and financial evidence to business value, ROI, opportunities, and performance gaps.

- Synthesize findings, options, risks, tradeoffs, and recommendations into clear, executive-ready stories.

Client Consulting & Collaboration

- Serve as a client-facing subject matter expert for AJO implementation and optimization.

- Collaborate with marketing operations, data engineering, architecture, analytics, delivery, and other cross-functional teams.

- Facilitate stakeholder workshops, solution demonstrations, difficult analytical discussions, and knowledge-transfer sessions.

- Mentor junior team members through coaching, review, analytical problem solving, and actionable feedback.

- Strengthen reusable delive