Senior Analyst, Marketing Effectiveness (Remote, CA, US, USA_512891)
Job ID: 287216
Location Name: FSC REMOTE SF/NY/DC -173(USA_0173)
Address: FSC, Remote, CA 94105, United States (US)
Job Type:
Position Type: Regular
Job Function: Marketing
Work Location: Remote
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Belong to Something Beautiful
At Sephora , beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.
Your Role at Sephora :
Ready for a career glow up? As Senior Analyst, Marketing Data Science , you'll be driving data-driven solutions that optimize our marketing investments and amplify our impact. The work you do will impact beauty, as you deliver insights through sophisticated Marketing Mix models that shape how we connect with clients across every channel. You'll be part of a team that's united in beauty, supported by those who are equally passionate about transforming marketing effectiveness through analytics and innovation.
What You'll Do:
• Evaluate Marketing Effectiveness. Provide ongoing evaluation of marketing efforts through the development and analysis of Marketing Mix models, delivering insights that optimize our marketing investments and drive business growth.
• Drive Day-to-Day Marketing Analytics. Collaborate on day-to-day marketing effectiveness activities such as data delivery, analytics operations, interpretation of findings, insight delivery, and stakeholder alignment, with an emphasis on Marketing Mix models and time series analysis.
• Design and Enable Marketing Data Pipelines. Partner with stakeholders, agency, and data engineering to define requirements for scalable data pipelines that support Marketing Mix Models and other marketing analytics use cases; proactively monitor data quality and work with engineers to resolve issues.
• Design Data-Driven Solutions. Work with stakeholders to determine business needs and objectives, then partner with the Marketing Effectiveness team to design and deliver forecasting, experimentation, and other advanced analytics that address those objectives.
• Support Executive Engagement. Support the Senior Director on executive engagement materials and critical business needs, translating complex analytical findings into clear, actionable recommendations for leadership.
• Tell the Story Behind the Data. Communicate complex concepts in a simple way, articulating findings that are not always straightforward or intuitive and telling the story of campaign performance to diverse audiences across the organization.
What You'll Bring:
• Proven Analytics Experience. 3-5 years of analytics experience with a strong foundation in data analysis, interpretation, and insight delivery that drives business decisions.
• Marketing Mix Modeling Expertise. Experience running Marketing Mix Models or other regression and time series models, with the ability to develop, analyze, and derive actionable insights from sophisticated analytical frameworks.
• Paid Media Knowledge. Paid Media marketing or analytics experience, either at a digital agency or client side. Programmatic and/or Paid Social experience preferred with some knowledge of Paid Search, Affiliate, or Video a plus.
• Technical Proficiency. Experience with SQL and R and/or Python, with the ability to leverage technical tools to extract, manipulate, and analyze large datasets efficiently and accurately.
• Exceptional Communication Skills. Excellent communication skills with the ability to articulate f