Sr. Analyst, ECM - AD
Job Description
Essential Functions & Responsibilities
- Lead analysis of eCommerce business performance, shopper marketing campaigns, customer marketing initiatives, and investment effectiveness to identify optimization opportunities and growth-driving recommendations for ADUSA
- Build, maintain, and enhance recurring scorecards to track progress against eCommerce KPIs, campaign performance, investment analytics, and Perfect Screen execution for ADUSA
- Synthesize customer, consumer, and internal data into effective selling stories with clear “so what / now what” recommendations for internal and external stakeholders
- Own campaign and program documentation, including planned tactics, budgets, in-market assets, performance results, and key learnings; coordinate routines to share learnings and drive action
- Partner with internal cross-functional teams, agencies, vendors, retailers, and Retail Media Networks to support execution, performance management, and continuous improvement
- Support the development of holistic digital strategy by identifying performance trends, surfacing insights, and contributing thought leadership that shapes customer and business recommendations
- Manage and troubleshoot invoicing and bill-payment workflows across centralized bill pay teams, vendors, retailers, agencies, and Retail Media Networks; drive accountability for timely and accurate payments
- Adapt national brand creative and marketing plans to customer-specific needs in partnership with internal teams and agency partners
- Support Senior Manager with business planning and day-to-day execution, including budget tracking, customer-facing slides, media and brand meeting preparation, and other business support as needed
- Supports Lead and broader team with ad hoc requests based on business needs
Expected Experience & Required Skills
- Experience in CPG, retail, eCommerce, syndicated data (Nielsen & IRI), customer marketing, and/or retail media is a plus, with experience working with ADUSA an added bonus
- Strong analytical foundation with experience using Excel/Sheets and other reporting or dashboard tools to develop clear business insights and recommendations
- Proven ability to work autonomously, manage multiple priorities, and deliver high-quality work across internal and external stakeholders
- Clear verbal, written, visual, and presentation communication; able to turn complex data into a simple narrative
- Demonstrated ability to lead recurring business processes, reporting routines, or campaign analysis with a high level of ownership and follow-through
- Comfortable representing the eCommerce and customer marketing team internally across Sales, Category Leadership, Finance, Marketing, agencies, and customer-facing partners
- High ownership mindset with strong attention to detail and follow-through; organized, proactive, and solution-oriented
- Balances accuracy with speed, flags risks early, and keeps stakeholders aligned
- Experience in CPG, retail, eCommerce, syndicated data (Nielsen & IRI), customer marketing, and/or retail media is a plus
Work Environment & Schedule
- Remote-based role performed from a home office
- Salaried, exempt schedule to meet customer and internal expectations
Physical Requirements
Physical demands include, but are not limited to:
- Operating a computer and viewing screens for approximately 100% of the work schedule
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$89,800.00 - $112,200.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors